Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and shower grew by 13% in value due to increased penetration in rural market and higher unit prices.
Competitive Landscape
Hindustan Unilever Ltd was the leader in bath and shower with 47% value share in 2013. The company maintained the same share as 2012. Hindustan Unilever Ltd was also a market leader in three categories: bar soap, body wash/shower gel and talcum powder with 47%, 34% and 58% value shares respectively. Reckitt Benckiser (India) Ltd was the leader in liquid soap with 48% value share in 2013.
Industry Prospects
Bath and shower value sales are expected to grow at a value CAGR of 4% at constant 2013 prices to reach INR203.4 billion by 2018. Acceptance of liquid soap and body wash/shower gel as more convenient products compared to conventional bar soaps and movement of customers towards high-priced products will fuel the growth of bath and shower during the forecast period.
Full Report Details at
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in India market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in India?
* What are the major brands in India?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
BATH AND SHOWER IN INDIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2008-2013
Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
Table 7 Forecast Sales of Bath and Shower by Category: Value 2013-2018
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Colgate-Palmolive India Ltd in Beauty and Personal Care (india)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive India Ltd: Key Facts
Summary 2 Colgate-Palmolive India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Colgate-Palmolive India Ltd: Competitive Position 2013
Dabur India Ltd in Beauty and Personal Care (india)
Strategic Direction
Key Facts
Summary 4 Dabur India Ltd: Key Facts
Summary 5 Dabur India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Dabur India Ltd: Competitive Position 2013
Hindustan Unilever Ltd in Beauty and Personal Care (india)
Strategic Direction
Key Facts
Summary 7 Hindustan Unilever Ltd: Key Facts
Summary 8 Hindustan Unilever Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Hindustan Unilever Ltd: Competitive Position 2013
Executive Summary
Beauty and Personal Care Continues To See Healthy Growth in 2013
Consumers' Love for Skin Whitening Continues To Grow
Multinational Companies Continue To Lead
Modern Retailers Increase Their Contribution, Whilst Internet Retailing Gains Popularity
Beauty and Personal Care Is Likely To Continue To Grow Over the Forecast Period
Key Trends and Developments
Modern Retailers Increase Their Contribution, Whilst Internet Retailing Gains Popularity
Skin Whitening Remains the Most Popular Claim
Beauty and Personal Care Becoming Increasingly Gender Specific
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 Sales of Beauty and Personal Care by Region: Value 2008-2013
Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013
Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Full Table of Contents is available at:
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