Modern housing expansion has dictated the use of toilet care products and this has been on the increase with many households having at least one liquid toilet care product.
Competitive Landscape
The leading brand is Harpic liquid toilet from Reckitt Benckiser with a 31% value share, followed in distant second by Haco Tiger's Jeyes and Bloo brands, with 11% and 6%, respectively. These two brands compete on loyalty and pricing with their advertisements on television, billboards and the internet utilising well-known people in society from the acting and sporting professions.
Industry Prospects
High demand for toilet care products is foreseen as people continue to adopt modern housing with toilets requiring close care. The high value CAGR of 6% at constant 2013 prices, predicted for the forecast period is indicative of the growth in the country and the demand for toilet care products following the housing boom.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Kenya with research from Euromonitor's team of in-country analysts.
Full Report Details at
- http://www.fastmr.com/prod/860327_toilet_care_in_kenya.aspx?afid=101
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toilet Care in Kenya market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Toilet Care in Kenya?
* What are the major brands in Kenya?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
TOBACCO IN KENYA
LIST OF CONTENTS AND TABLES
Executive Summary
Legal Cigarette Sales Continue To Decline in 2014
Kenyan Consumers Retain Their Purchasing Habit of Small Units
British American Tobacco Ltd Maintains Lead in the Kenyan Market
Street Vendors Remain Key Distribution Channel
Decline in Sales Over the Forecast Period
Operating Environment
Legislation
Table 1 Summary: Legislation Summary at a Glance
Country-specific Legislation
Smoking Prevalence
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Plain Packaging
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 2 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 3 Table: Taxation and Duty Levies 2008 - 2013
Average Cigarette Pack Price Breakdown
Table 4 Table: Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 5 Trade Statistics - Tobacco Leaf 2008-2013
Illicit Trade in Cigarettes
Market Indicators
Table 6 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
Market Data
Table 7 Sales of Tobacco by Category: Volume 2008-2013
Table 8 Sales of Tobacco by Category: Value 2008-2013
Table 9 Sales of Tobacco by Category: % Volume Growth 2008-2013
Table 10 Sales of Tobacco by Category: % Value Growth 2008-2013
Table 11 Forecast Sales of Tobacco by Category: Volume 2013-2018
Table 12 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
British American Tobacco Kenya Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 2 British American Tobacco Kenya Ltd: Key Facts
Summary 3 British American Tobacco Kenya Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 British American Tobacco Kenya Ltd: Competitive Position 2013
Dannemann Cigarrenfabrik GmbH in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 5 Dannemann Cigarrenfabrik Gmbh: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dannemann Cigarrenfabrik GmbH: Competitive Position 2013
Mastermind Tobacco (kenya) Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 7 Mastermind Tobacco Kenya LTD: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mastermind Tobacco (Kenya) Competitive Position 2013
Headlines
Trends
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 9 Cigarette Price Band Definitions
Cigarettes: Tobacco Blend
Cigarettes: Standard/menthol/capsule
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs. Slims Vs. Superslims Vs. Microslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/860327_toilet_care_in_kenya.aspx?dt=t&afid=101
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