Menswear shared similar performance drivers with womenswear in Argentina during 2013. Import barriers driving leading international brands to leave the country, a worsening local business environment and accelerating inflation negatively affecting consumer confidence and purchasing power all defined the dynamics during 2013, together with an increase in counterfeiting and widespread local fairs selling these products at large discounts compared to legal sales.
Competitive Landscape
Kevingston SA led menswear in Argentina in 2013 with a 3% retail value share followed by Corporacion Rio Lujan SA with 2%. Both brands are classic-style and very popular among middle-income consumers with a wide network of outlets mainly across the most popular avenues and shopping centres in Buenos Aires. Also, the same two brands were in the top three for the biggest increases in value sales in 2013 leveraged by their average unit prices in a context of inflation increasing to 35% and contracting consumer purchasing power.
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Industry Prospects
Menswear in Argentina is expected to grow at a 4% CAGR in volume terms over the forecast period to reach sales of 139 million units in 2018 at a total value of ARS32.4 billion, at constant 2013 prices. In terms of price segment rotation, in the short term it is expected that standard and economy brands will grow faster than premium and super premium due to an aggressive pricing campaign.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Argentina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Menswear in Argentina?
* What are the major brands in Argentina?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
MENSWEAR IN ARGENTINA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2008-2013
Table 2 Sales of Menswear: Value 2008-2013
Table 3 Sales of Menswear: % Volume Growth 2008-2013
Table 4 Sales of Menswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Menswear: % Value 2009-2013
Table 6 LBN Brand Shares of Menswear: % Value 2010-2013
Table 7 Forecast Sales of Menswear: Volume 2013-2018
Table 8 Forecast Sales of Menswear: Value 2013-2018
Table 9 Forecast Sales of Menswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Menswear: % Value Growth 2013-2018
Adidas Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 1 Adidas Argentina SA: Key Facts
Summary 2 Adidas Argentina SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Adidas Argentina SA: Competitive Position 2013
Retail Operations
Summary 4 Adidas Argentina SA: Retail Operational Indicators
Internet Strategy
Production
Summary 5 adidas Argentina SA: Production Statistics 2013
Cosas Nuestras SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 6 Cosas Nuestras SA: Key Facts
Summary 7 Cosas Nuestras SA: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Cosas Nuestras SA: Competitive Position 2013
Retail Operations
Summary 9 Cosas Nuestras SA: Retail Operational Indicators
Internet Strategy
Production
Nike Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 10 Nike Argentina SA: Key Facts
Summary 11 Nike Argentina SA: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Nike Argentina SA: Competitive Position 2013
Retail Operations
Summary 13 Nike Argentina SA: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Inflation Erodes Consumers' Purchasing Power and Confidence
Drain in Foreign Exchange Reserves Strengthens Import Barriers
International Brands Are Among the Most Affected by the Local Trade Environment
Strengthened Controls Deepen Price Distortions in Sales Channels
Short-term Economic Development Is Key To the Performance of Apparel and Footwear
Key Trends and Developments
Local Manufacturers and Designers Gain Share in Super Premium Apparel and Footwear
Inflation Continues To Escalate at Higher Rates
Internet Retailing Still Negligible in Apparel and Footwear
Inbound Tourism Plummets Hurting Luxury Sales
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
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