The introduction of strict new drink driving legislation in mid-2013 that limits alcohol consumption along with strict penalties impacted sales of spirits overall and resulted in a volume decline of -9% in 2013. Spirits, commonly used for socialising, was the second worst affected category after beer. On-trade sales of spirits were notably more affected by the legislative changes than off-trade sales.
Euromonitor International's Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/911556_spirits_in_taiwan.aspx?afid=101
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Spirits market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
SPIRITS IN TAIWAN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 29 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 30 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 31 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 King Car Food Industrial Co Ltd: Key Facts
Summary 3 King Car Food Industrial Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 King Car Food Industrial Co Ltd: Competitive Position 2013
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 5 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 6 Kinmen Kaoliang Liquor Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kinmen Kaoliang Liquor Inc: Competitive Position 2013
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 9 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Taiwan Tobacco & Liquor Corp: Competitive Position 2013
Executive Summary
New Drink Driving Legislation Impacts Sales
Interest in Female Consumers Stimulates Npd
Domestic Firms Dominate Overall Sales
Convenience Stores Channel Growing in Importance
Slow Return To Demand Expected
Key Trends and Developments
Strict New Drink Driving Legislation Comes Into Effect Across Taiwan
Manufacturers Target Female Consumers
Low Consumer Confidence Despite Economic Growth
New Product Development Flourishing
Full Table of Contents is available at:
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