In 2013, laundry care witnessed strong development of domestic production. The segment enjoyed growth of investment by domestic entrepreneurs solely or jointly with foreign investors. This resulted in increasing number of manufacturers, which itself brought intensified competition, continuous efforts to improve quality and competitive pricing policies. Inspired by marketing campaigns, consumers became more active in purchasing.
Competitive Landscape
Sales in laundry care are led by major three players which account for a half of all sales. Procter & Gamble is the leader with 25% value share in 2013. Its leadership is attributable to wide product portfolio including Ariel (9%), Tide (6%), Mif (5%) and Bonux (3%), and the longest historical presence of Ariel and Tide in the market. Henkel is the second major company, holding 20% of current retail sales in 2013. It also benefited from multi-brand policy with Persil (7%), Perwoll (5%), Losk (4%) and Rex (3%) brands. Persil and Perwoll have highest unit price and enjoy consumer perception as premium laundry detergents. Reckitt Benckiser, the third major company, held 13% value share with Dosia (6%) and Lanza (2%) as well as Vanish (3%) which was the most popular brand in carpet cleaners (67%) and laundry aids (37%).
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Industry Prospects
The key forecast trend impacting laundry care will be further improvement of consumers’ living standards and development of domestic production. Primarily, this will result in higher penetration of washing machines. Additionally, it will result in more confident and more active purchase of laundry care products, and not necessarily only laundry detergents. Finally, growing domestic production will create more attractive laundry care products, offered at competitive prices and constantly marketed.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Laundry Care in Uzbekistan?
* What are the major brands in Uzbekistan?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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* Inform your marketing, brand, strategy and market development, sales and supply functions
Report Table of Contents:
LAUNDRY CARE IN UZBEKISTAN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 9 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 10 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 11 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 12 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 14 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Asian Diamond Classic Mchj in Home Care (uzbekistan)
Strategic Direction
Key Facts
Summary 1 Asian Diamond Classic MChJ: Key Facts
Company Background
Production
Summary 2 Asian Diamond Classic MChJ: Production Statistics 2013
Competitive Positioning
Summary 3 Asian Diamond Classic MChJ: Competitive Position 2013
Delvita Trade Mchj in Home Care (uzbekistan)
Strategic Direction
Key Facts
Summary 4 Delvita Trade MChJ: Key Facts
Company Background
Production
Summary 5 Asian Diamond Classic MChJ: Production Statistics 2013
Competitive Positioning
Summary 6 Asian Diamond Classic MChJ: Competitive Position 2013
Executive Summary
Market Develops With Established Sales of Imports and Growing Domestic Products
Currency Fluctuations Trigger Strong Retail Growth
Imports Lead, But Domestic Products Show Rapid Growth
Independent Small Grocers and Supermarkets Jointly Lead Sales
Positive Outlook Based on Stability of Trends and Advancement of Domestic Production
Market Indicators
Table 16 Households 2008-2013
Market Data
Table 17 Sales of Home Care Household Care by Category: Value 2008-2013
Table 18 Sales of Home Care Household Care by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Home Care: % Value 2009-2013
Table 20 LBN Brand Shares of Home Care: % Value 2010-2013
Table 21 Distribution of Home Care by Format: % Value 2008-2013
Table 22 Distribution of Home Care by Format and Category: % Value 2013
Table 23 Forecast Sales of Home Care by Category: Value 2013-2018
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources
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