In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in the home. These factors contributed to surface care growing by 3% in volume and 6% in current value terms, ending 2013 with over Ps1 billion in retail sales.
Competitive Landscape
In 2013, Reckitt Benckiser (Philippines) Inc remained the top player in surface care, owing largely to the popularity of its Lysol brand of household antiseptics/disinfectants and multi-purpose cleaners. As of 2013, the company held 25% value share.
Industry Prospects
With the expected continued improvement in the Philippine economy, surface care will likely continue on an uptrend, with an expected forecast value CAGR of 2% in constant value terms. This continued rise is linked largely to the consumers' increasingly sophisticated preferences in surface care, which translates into a willingness to spend on more specialised products as well as on multinational brands that cost much higher than local brands.
Full Report Details at
- http://www.fastmr.com/prod/871422_surface_care_in_the_philippines.aspx?afid=101
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Philippines market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Surface Care in Philippines?
* What are the major brands in Philippines?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
SURFACE CARE IN THE PHILIPPINES
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Surface Care: % Value 2009-2013
Table 4 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 5 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Cymar International Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Cymar International Inc: Key Facts
Summary 2 Cymar International Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cymar International Inc: Competitive Position 2013
Executive Summary
Improved Economy Boosts Home Care in the Philippines
Increased Hygiene Emphasis Affects Many Home Care Categories
Multinational Players Dominate Much of Home Care
Traditional Grocery Retailers Cannot Be Undermined for Home Care
Good Economic Prospects Seen To Benefit Home Care in Forecast Years
Key Trends and Developments
Increased Emphasis on Hygiene Benefits Home Care Sales in the Philippines
Increased Female Workforce Results in Busier Lifestyles
Home Care Products Aggressively Pitted Against Close Substitutes
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 4 Research Sources
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