The changing lifestyles of urban consumers in relation to the use of high-end crockery and glassware, and also cleanliness, aside from regular cleaning is helping the consumers to shift towards liquid dishwashing products in 2013. There was an increasing number of new product launches from global players in 2013, such as those from Reckitt Benckiser (India) and Max Hypermarket India Pvt. Those entering dishwashing included the launches of Dettol and Auchan, which were targeted at urban consumers.
Competitive Landscape
Hindustan Unilever continued to dominate dishwashing in 2013, which was due to growing sales of its brand Vim in both urban and rural regions. Vim's offerings, including bar soap and liquid drops, continued to enjoy huge popularity as the favoured brand with females and recorded strong growth in 2013 to register a brand value share of 61%. Vim enjoyed tremendous brand equity and continued to be the most notable brand in the category over the review period.
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Industry Prospects
The development of new cities across India by the state and central government will fuel growth of dishwashing during the forecast period. Furthermore, advertising campaigns and small pack sizes targeting rural customers will also help boost sales of dishwashing products over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in India market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dishwashing in India?
* What are the major brands in India?
* What is the dishwasher penetration rate in India?
* What are the key new product launches in the dishwashing products market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
DISHWASHING IN INDIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2008-2013
Category Data
Table 2 Sales of Dishwashing by Category: Value 2008-2013
Table 3 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 5 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 6 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Dabur India Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 1 Dabur India Ltd: Key Facts
Summary 2 Dabur India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dabur India Ltd: Competitive Position 2013
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 4 Hindustan Unilever Ltd: Key Facts
Summary 5 Hindustan Unilever Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hindustan Unilever Ltd: Competitive Position 2013
Jyothy Laboratories Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 7 Jyothy Laboratories Ltd: Key Facts
Summary 8 Jyothy Laboratories Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Jyothy Laboratories Ltd: Competitive Position 2013
Rohit Surfactants Pvt Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 10 Rohit Surfacants Pvt Ltd: Key Facts
Summary 11 Rohit Surfacants Pvt Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Rohit Surfactants Pvt Ltd: Competitive Position 2013
Executive Summary
Overall Demand for Home Care Increases Slightly
Advertising Becomes More Regional and Increasingly Centres on Products
Private Label Moves Forward
Sales Potential of Rural India Is the Focus
Increasing Number of New Product Launches Will Drive Sales During the Forecast Period
Key Trends and Developments
Premiumisation Leads To New Product Launches
Digital Advertising Gaining Momentum
Private Label Becomes Mainstream
Traditional Grocery Retailers Still Dominant
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Region: Value 2008-2013
Table 10 Sales of Home Care by Region: % Value Growth 2008-2013
Table 11 Sales of Home Care by Rural vs Urban: % Value 2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 15 Distribution of Home Care by Format: % Value 2008-2013
Table 16 Distribution of Home Care by Format and Category: % Value 2013
Table 17 Forecast Sales of Home Care by Category: Value 2013-2018
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Full Table of Contents is available at:
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