Sports nutrition recorded 20% current value growth, reaching R$461 million in 2013. The great performance of this category continued to be the high concern about health and wellness raised expressively among Brazilians. People of all ages and both genders are investing in sport nutrition to achieve a better lifestyle. From exercising to the adoption of more balanced meals, including the consumption of sports nutrition, consumers are experimenting all the options available in order to achieve a healthier body.
Competitive Landscape
Probiotica Laboratorios continued to lead sports nutrition in 2013, with 31% value share. Probiotica's strategy is focused on building strong brand awareness in partnership with distributors and healthfood shops. In addition, the company continues to invest in bringing new exclusive products and brands to Brazil, whilst also continuing to work towards expanding penetration at the retail level, and increasing the shelf-space for Probiotica brands amongst all distribution channels.
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Industry Prospects
Sports nutrition is expected to post a high value CAGR of 12% in constant 2013 prices during the forecast period, to reach R$800 million in 2018. Protein powder is predicted to sustain this growth, posting a value CAGR of 12% in constant 2013 prices. Among non-protein products, amino acids are expected to remain very popular with consumers.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Brazil market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sports Nutrition in Brazil?
* What are the major brands in Brazil?
* What is the market size of Sports Nutrition in Brazil?
* What are the major brands in Brazil?
* Do consumers prefer powders, tablets, or RTD?
* Do consumers prefer protein, amino acid, whey, or creatine products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Non-Protein Products, Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
SPORTS NUTRITION IN BRAZIL
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2008-2013
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Sports Nutrition: % Value 2009-2013
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2010-2013
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2013-2018
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Executive Summary
Consumer Health Continues To Register Good Growth Rate
Smaller Packages Attract Consumers
Marketing Investments To Face Competitors
Sports Nutrition Increases Penetration in Internet Retailing
Key Trends and Developments
Generics Boost Sales of Over-the-counter in the Country
Competition in OTC Remains High
Consolidation of Pharmaceutical Retail Will Continue To Grow
Sports Nutrition Continues To Record Strong Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
De-reimbursement
Generics
Advertising
Packaging and Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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