Sales of dishwashing continued to be restrained by declining unit prices in 2013, which resulted from increased pressure from private label, as well as consumers' more cautious attitude to spending. In an attempt to remain competitive, manufacturers implemented an increased number of price promotions, thereby supporting volume sales, particularly for automatic dishwashing tablets, but constraining retail value and profit margins.
Competitive Landscape
Unilever remained the leading player, accounting for 31% of total retail value sales in dishwashing in 2013. Unilever's Sun dishwashing brand enjoys high levels of consumer awareness and popularity. The company supported sales through large-scale TV advertising in 2013, as well as through the release of a new product innovation, called Sun All-in-1 Magic Brilliance Tablets, which the company claims protects dishes from water stains and the build-up of limescale. This helped Unilever to retain a solid share despite slight retail value losses in 2013.
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Industry Prospects
Sales of dishwashing products are expected to continue to suffer from declining unit prices and from a growing polarisation in favour of automatic dishwashing tablets over the forecast period. In view of an uncertain economic outlook, Swiss consumers will likely remain highly price conscious, especially with regards to home care. This will continue to fuel fierce price competition between private label and branded manufacturers and restrain value sales further.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dishwashing in Switzerland?
* What are the major brands in Switzerland?
* What is the dishwasher penetration rate in Switzerland?
* What are the key new product launches in the dishwashing products market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
DISHWASHING IN SWITZERLAND
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2008-2013
Category Data
Table 2 Sales of Dishwashing by Category: Value 2008-2013
Table 3 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 5 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 6 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Held AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Held AG: Competitive Position 2013
Procter & Gamble Switzerland Sarl in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Switzerland Sarl: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter & Gamble Switzerland Sarl: Competitive Position 2013
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 5 Unilever Schweiz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Unilever Schweiz GmbH: Competitive Position 2013
Executive Summary
Home Care Continues Its Negative Showing Due To Maturity and Pressure From Private Label
Private Label and Large Multinationals Compete Vigorously
Discounters Continues To Gain But Supermarkets Remains the Strongest Channel
Lack of Demand for Premium Products Expected To Hamper Future Sales of Home Care
Key Trends and Developments
Slow Economic Growth Results in Declining Consumer Expenditure on Home Care
Unit Prices Face Strong Downward Pressure As A Result of Increased Competition
Discounters the Most Dynamic Channel As the Swiss Distribution Landscape Slowly Changes
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources
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