(PRBuzz.com) January 23, 2013 -- Kenya suffered from the violence that plagued the country after the 2008 election, crippling the industry for most of the year. Yet, the recovery was swift and growth returned, with pre-crisis levels almost recovered in 2011. Nonetheless, renewed political tensions in 2011 have sparked new fears of further instability and of the country's relative vulnerability to such tensions. Growth slowed down this year as a result of this and of Europe's economic strife following the debt crisis affecting...
Euromonitor International's Travel and Tourism in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2016 illustrate how the market is set to change.
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Full Report Details at
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Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel and Tourism market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
TRAVEL AND TOURISM IN KENYA
Euromonitor International
December 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Renewed Tensions Spark New Fears
Ambitious Long Term Vision
Increasing Supply in Travel Accommodation
A New Airport for Kisumu
Diversifying the Tourism Product
Key Trends and Developments
Opportunities in Recovery
National Tourism Strategy
Legislative Environment - Voting the Tourism Act
Terrorism and Security
Boosting the Market's Workforce
Wildlife and Natural Assets Threatened
Towards Diversification
Demand Factors
Table 1 Leave Entitlement: Volume 2006-2011
Table 2 Holiday Takers by Age: % Breakdown 2006-2011
Table 3 Seasonality of Trips 2006-2011
Balance of Payments
Table 4 Balance of Tourism Payments: Value 2006-2011
Market Data
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Online Sales
Health and Wellness
Sources
Summary 1 Research Sources
Alliance Hotels & Resorts Group in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 2 Alliance Hotels & Resorts: Key Facts
Summary 3 Alliance Hotels & Resorts: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Alliance Hotels & Resorts: Competitive Position 2011
Express Travel Group in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 5 Express Travel Group: Key Facts
Summary 6 Express Travel Group ltd.: Operational Indicators
Company Background
Competitive Positioning
Kenya Airways Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 7 Kenya Airways Ltd: Key Facts
Summary 8 Kenya Airways Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Kenya Airways Ltd.: Competitive Position 2011
Sarova Hotels Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 10 Sarova Hotels Ltd: Key Facts
Company Background
Competitive Positioning
Summary 11 Sarova Hotels Ltd: Competitive Position 2011
Southern Cross Safaris Ltd in Travel and Tourism (kenya)
Strategic Direction
Key Facts
Summary 12 Southern Cross Safaris Ltd: Key Facts
Summary 13 Southern Cross Safaris Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Southern Cross Safaris Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 5 Car Rental Sales by Category and Location: Value 2006-2011
Table 6 Car Rental Sales: Internet Transaction Value 2006-2011
Table 7 Structure of Car Rental Market: 2006-2011
Table 8 Car Rental National Brand Owner Market Shares 2007-2011
Table 9 Car Rental Brands by Key Performance Indicators 2011
Table 10 Forecast Car Rental Sales by Category and Location: Value 2011-2016
Table 11 Forecast Car Rental Sales by Category: Internet Transaction Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 12 Number of Hotel/Resort Spas: Units 2006-2011
Table 13 Health and Wellness Tourism Sales by Category: Value 2006-2011
Table 14 Spa Consumer Markets: Domestic Tourism 2006-2011
Table 15 Spa Consumer Markets: Arrivals 2006-2011
Table 16 Forecast Health and Wellness Tourism Sales by Category: Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 17 Domestic Tourism by Destination: 2006-2011
Table 18 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
Table 19 Domestic Tourist Expenditure: Value: 2006-2011
Table 20 Method of Payments for Domestic Tourism Spending: % Breakdown 2006-2011
Table 21 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
Table 22 Forecast Domestic Tourist Expenditure: Value: 2011-2016
Headlines
Trends
Country of Origin
Business Vs Leisure
City Arrivals
Prospects
Category Data
Table 23 Arrivals by Country of Origin: 2006-2011
Table 24 Leisure Arrivals by Type 2006-2011
Table 25 Business Arrivals: MICE Penetration 2006-2011
Full Table of Contents is available at:
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