Orlando, FL, February 27, 2014. – In a bold move to be the pioneer of a new concept for the food truck industry, with the seasoned pros such as Chick-Fil-A, Taco Bell, California Pizza Kitchen, White Castle and more, Philly Connection® has created mobile food truck franchise opportunities that offer a ton of benefits. The new trend that is being followed comes out of years of effective study and research by the major players, and has created a frenzy of sorts for others to follow. Furthermore, this provides affordability for many individuals to become a franchisee.
With their recent successes leading up to the crowning of exclusive builder of Philly Connection Food TrucksTM franchises, Prestige Food Trucks was primed and ready to provide everything the execs at Philly Connection® needed. Says Jeremy Adams, EVP of Prestige, “We’ve spent a considerable amount of time developing our strategy to be a complete food truck turnkey operation from soup-to-nuts to help people get into this lucrative and rewarding business. With that vision comes a responsibility to associate ourselves with the top players in the industry in Finance, Vehicle Wraps, Marketing, Design, and Promotions. And when the Philly Connection Food TrucksTM opportunity was presented, we jumped at the chance to give them all we’ve got. With their nationwide rollout plans, we have prepared ourselves to supply them with the excellent product and service that’s needed to keep pace with their demand” Jeremy states.
“Over the past two years, many small to large restaurant chains/franchises have shown significant interest in taking their brand/restaurant to the food truck industry,” stated Tracy Stein-CEO/President for Prime Pinnacle, the backer of Prestige Food Trucks of Orlando, FL. “Our research/data has shown that over 17% of the Top 200 restaurant chains have a mobile café / food truck presence. That’s a tremendously strong statement as to the value of a mobile brand extension’” Tracy states. More and More restaurants are entering the food truck market: Philly Connection®, Starbucks, Dunkin Donuts, Boston Market, Subway, In-N-Out Burger, and more.
The list of key elements below explains the decision as to why Chain/Franchise Restaurants are entering the Food Truck / Mobile Café Industry:
· Restaurant Chains and Franchises can extend their brand recognition immediately and exponentially while earning loyalty from their new customers early on.
· New locations for future Brick-And-Mortar Restaurants can be scouted out to gain important data on location and demographics for additional franchisee value and security.
· Mobile/Roaming Billboard for Advertising/Promotions/Marketing.
· Testing and data gathering on new menu items and concepts for mass-production.
· The restaurant industry is highly competitive and establishing and maintaining brand loyalty and recognition early is key.
· Expand Catering profit center to multiple markets.
· Significantly lower cost for an individual or company to become a Franchisee.
About Prestige Food Trucks
Prestige Food Trucks is the world’s leading custom food truck & trailer builder/manufacturer. They’re based in Orlando, Florida, but they ship nationwide and internationally. Their commitment is to provide competitive pricing, top-notch quality and great customer service. Prestige Food Truck also maintains, repairs, leases, and rents premium mobile/food trucks to a wide range of clientele from sole-proprietors to nationwide chains. Food Trucks may be fully customized or for sale as is, FOOD TRUCKS FOR SALE! More information about Prestige Food Trucks is available online at www.prestigefoodtrucks.com
Prestige Food Trucks
Christopher Adams
Director of Business Development
888-418-8855
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