Limited living space in Hong Kong means the majority of consumers do not have their own gardens. Therefore, many consumers are only able to keep small potted plants on their balconies and this means there is little need for sophisticated gardening products such as lawn mowers or hedge trimmers.
Competitive Landscape
Dairy Farm International Holdings Ltd recorded the strongest gain in value share in 2013 to reach 14%. This also consolidated the player’s leadership in gardening in 2013. The comprehensive range and competitive prices of gardening products stocked by its IKEA brand saw consumers turning to the store for purchases when required. The established presence of its IKEA stores also earned consumers’ strong trust in the product quality offered.
Industry Prospects
Gardening is expected to record positive constant value growth over the forecast period. More consumers are likely to turn to keeping potted plants for leisure purposes as they seek ways to relieve the stresses of work or for other reasons. Consumers’ rising environmental concerns due to heightened media publicity about various environmental issues such as global warming will also boost their willingness to turn to gardening for greener lifestyles.
Full Report Details at
- http://www.fastmr.com/prod/952528_gardening_in_hong_kong_china.aspx?afid=101
Gardening Market ResearchAnalyse key trends and developments in Hong Kong, China for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Report Table of Contents:
GARDENING IN HONG KONG, CHINA
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2008-2013
Table 2 Sales of Gardening by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Gardening: % Value 2009-2013
Table 4 LBN Brand Shares of Gardening: % Value 2010-2013
Table 5 Distribution of Gardening by Format: % Value 2008-2013
Table 6 Forecast Sales of Gardening by Category: Value 2013-2018
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2013-2018
Dairy Farm International Holdings Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Dairy Farm International Holdings Ltd: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Dairy Farm International Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Dairy Farm International Holdings Ltd: Competitive Position 2013
Executive Summary
Home and Garden Records Higher Current Value Growth in 2013
Constraints in Living Space Steer Home and Garden
International Players Lead Home and Garden
Homewares and Home Furnishing Stores Remain the Leading Channel
Home and Garden To Retain Positive Performance
Key Trends and Developments
2013 Improved Economic Conditions Benefit Home and Garden
Home and Garden Retailing Landscape Remains Stable
International Players Leads Home and Garden in 2013
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Sources
Summary 4 Research Sources
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