Average price increases over 100% favoured value growth in 2014. Most of the products offered in homeshopping were subject to high price increases. However, the channel was limited by product shortages and low company activity. As in previous years, the offer was restricted to one relevant brand, Telovendo. In addition, the channel faced competition from other non-store channels, especially direct selling. Direct sellers reach most of the middle and low-income households and particularly strong in beauty, vitamins and dietary supplements and home care.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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If you're in the Homeshopping industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Venezuela market research report includes:
* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* Who are the leading retailers in Venezuela?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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Partial Table of Contents:
HOMESHOPPING IN VENEZUELA
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Channel Data
Table 1 Homeshopping by Category: Value 2009-2014
Table 2 Homeshopping by Category: % Value Growth 2009-2014
Table 3 Homeshopping Company Shares: % Value 2010-2014
Table 4 Homeshopping Brand Shares: % Value 2011-2014
Table 5 Homeshopping Forecasts by Category: Value 2014-2019
Table 6 Homeshopping Forecasts by Category: % Value Growth 2014-2019
Executive Summary
High Price Increases Push Retailing Value Up in 2014
Strict Regulations Cause Product Shortages
Grocery Channels Increased Share in A Context of Lower Purchasing Power
Larger Players Strengthen Their Positions
Despite Regulatory Constraints, Retailing Value Will Continue Growing
Key Trends and Developments
Economic Troubles Stifle Venezuelan Retailing
Adverse Regulations Limit Expansion and Development
Players Take Advantage of Technological Tools To Adapt Marketing Strategies
Consumers Stock Up at Home To Protect Against Shortages
Market Indicators
Table 7 Employment in Retailing 2009-2014
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 22 Retailing Company Shares: % Value 2010-2014
Table 23 Retailing Brand Shares: % Value 2011-2014
Table 24 Store-based Retailing Company Shares: % Value 2010-2014
Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Cash and Carry
Table 46 Cash and Carry: Value Sales 2009-2014
Table 47 Cash and Carry: Value Sales by National Brand Owner 2011-2014
Full Table of Contents is available at:
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