General domestic trends among the Hungarian cat and dog population are expected to create a favourable environment for the pet products category. The pet population is slowly but steadily increasing, with a greater number of small dogs and cats now being owned by Hungarians. Due to the spread in urban lifestyles, the care of these pets is becoming more sophisticated, leading to increasing demand for prepared care products.
Competitive Landscape
The pet products category in Hungary is still highly fragmented with many players present. Well-known and rapidly expanding pet superstores, such as Fressnapf and AquaZoo, will drive sales of other pet products further in the coming years, with more being presented in players’ product assortment. Customers of these pet superstore chains will become more aware of the other pet food category when they regularly buy pet food.
Industry Prospects
The pet products category is expected to grow by a CAGR of 3% in value terms at constant 2014 prices over the forecast period to reach HUF13.5 billion in 2019. The pet products category is likely to see a similar growth pace as the pet food category in the coming years. The category’s main drivers will be the cat litter and pet healthcare categories, expected to grow by CAGRs of 5% and 3% at constant 2014 prices, respectively. As the pet population is set to gain only slight growth or stagnate in the coming years, the positive category growth will come from the rising consciousness of pet ownership, focusing more on the health and wellness of the pets.
Full Report Details at
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Pet Products in Hungary?
* What are the major brands in Hungary?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Partial Table of Contents:
PERSONAL CARE APPLIANCES IN EGYPT
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2009-2014
Table 2 Sales of Personal Care Appliances by Category: Value 2009-2014
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Body Shavers by Format: % Volume 2009-2014
Table 6 Sales of Body Shavers by Power Source: % Volume 2010-2014
Table 7 Sales of Hair Care Appliances by Format: % Volume 2009-2014
Table 8 NBO Company Shares of Personal Care Appliances 2010-2014
Table 9 LBN Brand Shares of Personal Care Appliances 2011-2014
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Executive Summary
Political, Economic and Social Instability Compromises Growth
Introduction of Vat Boosts Unit Prices and Suppresses Consumption
Current Value Growth Remains Below the Rate of Inflation
Investment in Consumer Appliances Unaffected by Insecurity and Instability
Retail Distribution Channels Play An Increasing Role in Determining Consumption
Key Trends and Developments
Energy Price Hikes and Taxes Lead To the Emergence of New Trends
Industry Leaders Owe Their Success To Price Promotions in Key Retail Outlets
Increasing Marriage Rates Have A Positive Influence on Sales of Consumer Appliances
Celebrity Endorsement Becomes A Key Factor in the Advertising and Promotion of Consumer Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 24 Sales of Small Appliances by Category: Volume 2009-2014
Table 25 Sales of Small Appliances by Category: Value 2009-2014
Table 26 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 27 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 30 NBO Company Shares of Small Appliances: % Volume 2010-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952902_pet_products_in_hungary.aspx?dt=t&afid=101
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