Pet products have huge potential for growth given high consumer demand and the increased education of consumers regarding the wellbeing of their pets. More-sophisticated products have become available in order to meet the diverse demands of consumers, while owners spend more time online discussing pet issues on forums and educating themselves about how to properly take care of their animals. As a result, the trends identified over the review period, such as better-informed consumers, are having an influence on sales of pet products.
Competitive Landscape
The greater education of pet owners positively affected pet products over the review period as sales grew at a high rate. This growth is expected to continue as forecast estimates a slightly higher increase for 2009 – 2014 periodgiven the increase in product availability and growing competition. In 2013, both leading players, Ferplast and Profipet Com, recorded among the smallest growth rates as other players grew in strength, though there was no serious threat to their leading rankings. Competition within Romania is unlikely to change significantly over the forecast period, although pet owners are expected to have an even more positive attitude towards pet products as high-quality goods are set to become more popular.
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Industry Prospects
Pet products is expected to grow at a CAGR of 13% over the forecast period, which is three percentage points higher compared to growth over the review period of 10%. Growth is predicted due to increasing consumer demand for other pet products, such as toys and accessories, reflecting the rising interest of owners in happier and healthier pets. Both pet dietary supplements and pet healthcare are expected to record growth as their popularity is backed up by the need to address the poor nutrition and unhealthy lifestyles of pets.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Pet Products in Romania?
* What are the major brands in Romania?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Partial Table of Contents:
PERSONAL CARE APPLIANCES IN FRANCE
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2009-2014
Table 2 Sales of Personal Care Appliances by Category: Value 2009-2014
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Body Shavers by Format: % Volume 2009-2014
Table 6 Sales of Body Shavers by Power Source: % Volume 2010-2014
Table 7 Sales of Hair Care Appliances by Format: % Volume 2009-2014
Table 8 NBO Company Shares of Personal Care Appliances 2010-2014
Table 9 LBN Brand Shares of Personal Care Appliances 2011-2014
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Executive Summary
Another Year of Decline in 2014
French Households Buy Smart, Rationalise and Defer Consumption
Fagorbrandt Divestment Moves Bsh France Into the Lead in Major Appliances
the Leading Distributor Implements A Revolutionary Franchising Strategy
Value Creation Remains the Key Challenge
Key Trends and Developments
New Legislation on Planned Obsolescence in 2014
the Leading Distributor Adopts A Franchising Strategy
French Households Buy Smart, Rationalise and Defer Consumption
Connected and Smart Appliances Make Their Appearance in France
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/952903_pet_products_in_romania.aspx?dt=t&afid=101
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