Mini ovens have evolved into multifunctional appliances in order to compete with other smaller and larger appliances, offered at affordable prices for consumers in all categories. Mini ovens are also convenient for urban or rural households with reduced space, because they can be placed on top of other appliances or kitchen furniture and save the space of the toaster. Some of the main functions of mini ovens are to keep food warm, broil, bake and toast four or six average slices, while toasters toast only two slices at a time. In Mexico only 33% of households own a microwave or oven, leaving a huge chunk of the market as target consumers for mini ovens. Toasters saw a weak performance in 2014 with a 6% decrease in retail volume terms.
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Competitive Landscape
Small cooking appliances is relatively fragmented in terms of brands but ultimately dominated the main international companies. The multinationals operate in all segments of the market and national players are positioned only in the low-income segment. In 2014 Sunbeam Mexicana SA de CV, the Mexican subsidiary of Jarden Corp, accounted for 41% retail volume share, with the most popular brands Oster, with 12% volume share, and Rival, with just under 3%. Ranked second was Grupo HB PS SA de CV, the second-largest player with 16% of share between its brands Hamilton Beach (11%) and Proctor-Silex (slightly less than 7%). Groupe SEB México SA de CV ranked third, largely thanks to its brands Moulinex (7%), Tefal (1%) and Krups (2%), which are positioned in the standard and premium segment. And in fourth position was Rayovac de México SA de CV with 6% of retail volume share thanks to its rights to Black & Decker, a brand with longstanding presence in the country.
Industry Prospects
Over the forecast period the small cooking appliances category is predicted to see moderate CAGRs of 4% and 8% in retail volume and constant value terms respectively. These increases will be driven by the gourmet trends of middle- and upper-income consumers seeking new tendencies in food and drink, and demand for appliances that enable them to prepare such products themselves, at home, in a healthier way. The increased popularity of organic products such as coffee, vegetables and meat, among others, will also benefit this category as more consumers will try to preserve the natural properties of meals by cooking them in healthier appliances, such as electric grills, electric steamers and mini ovens.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Mexico market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Small Cooking Appliances in Mexico?
* What are the major brands in Mexico?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Mexico?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Report Table of Contents:
SKANDINAVISKA ENSKILDA BANKEN AB IN FINANCIAL CARDS AND PAYMENTS (SWEDEN)
Euromonitor International
January 2015
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Skandinaviska Enskilda Banken AB: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Skandinaviska Enskilda Banken AB: Competitive Position 2013
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