Consumers' environmental concerns are starting to have a bigger impact on hair care in Sweden. More products are either being launched as organic or ecological and these are more widely available in outlets such as hair salons. There was also an increase in the number of environmentally-friendly hair salons, where the main customers are pregnant women, sufferers from allergies, ecological skin care therapists and environmentally-conscious idealists.
Competitive Landscape
L’Oréal leads hair care with 25% value share in 2013. L’Oréal has a very strong presence within hair care in Sweden, offering several well-known brands that are well established including L’Oréal, El’Vital, Kérastase and Garnier.
Industry Prospects
Over the last two years of the review period, it was clear that rising environmental concerns among Swedes had pushed manufacturers to add organic or fair-trade products to their ranges in order to seize sales from other brands and/or to create closer ties to their customers. By doing so, they show their customers that they care and customers then feel good about themselves and have a better view of the brand. The forecast period is expected to see an increase in the number of organic, ecological and Fairtrade products in hair care. Swedes will also increase their awareness of these products and manufacturers have to become better at communicating the methods they use to protect environment to their consumers.
Full Report Details at
- http://www.fastmr.com/prod/911630_hair_care_in_sweden.aspx?afid=101
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Hair Care in Sweden?
* What are the major brands in Sweden?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Report Table of Contents:
HAIR CARE IN SWEDEN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2008-2013
Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Cederroth Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Summary 2 Cederroth AB: Operational Indicators
Company Background
Production
Summary 3 Cederroth AB: Production Statistics 2013
Competitive Positioning
Summary 4 Cederroth AB: Competitive Position 2013
Executive Summary
Weak Economic Climate Supports Beauty and Personal Care Spending
Timesaving and Simplified Products See Great Success
Multinationals Dominate Beauty and Personal Care in Sweden
Beauty and Personal Care Used To Attract More Customers To Stores
Slow Growth Expected for Beauty and Personal Care
Key Trends and Developments
Beauty Salons Eat Away at Beauty and Personal Care Sales
Environmental Concerns Intensify
Pursuit of Happiness Among Swedes Increases Beauty and Personal Care Spending
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
read full article