Bulgaria faced a flu epidemic in Spring 2013, with the government estimating that 500,000-700,000 would be impacted in February alone. However, consumers' concerns over flu failed to have a dramatic impact on sales of cough, cold and allergy (hay fever) remedies. This was chiefly due to many consumers seeking more natural and holistic remedies. Within vitamins and dietary supplements, sales of echinacea, garlic, multivitamins and vitamin C rose as a result, while many consumers opted for lower-cost home-made remedies such as lemon and honey. This latter trend was linked to widespread poverty and sluggish economic growth, with many consumers cutting back expenditure as a result. Volume sales of combination products in cough, cold and allergy (hay fever) remedies meanwhile declined by almost half a percentage point in 2013 over the previous year.
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Competitive Landscape
UPSA was the leading player in cough, cold and allergy (hay fever) remedies throughout the review period and accounted for 11% value share in 2013. The company owes its strength to the longstanding appeal of its Fervex and Tyrcine brands, with the former present in paediatric cough/cold remedies, combination products and cough remedies and the latter present in pharyngeal preparations. The company also benefits from wide distribution and strong marketing support.
Industry Prospects
During the flu season of 2013, many consumers turned to natural remedies or immune-boosters, either to save money or in the hope of improving their long-term health. However, the 2014 flu epidemic was considerably more dramatic, with nearly a third of the country reporting epidemics by January of the year. Many schools closed as a result and hospital visits were limited. Faced by a stronger threat of flu and by strong competition for jobs as a result of high unemployment, more consumers are expected to shift from natural remedies to products designed to relieve symptoms fast, with combination products, decongestants, medicated confectionery and pharyngeal preparations all likely to benefit from this trend.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria?
* What are the major brands in Bulgaria?
* What is the impact of influenza vaccinations on the sales of cough and cold products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Partial Table of Contents:
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 3 Sales of Decongestants by Category: Value 2008-2013
Table 4 Sales of Decongestants by Category: % Value Growth 2008-2013
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 1 Actavis EAD: Competitive Position 2013
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 2 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sopharma AD: Competitive Position 2013
Executive Summary
Review Period Growth Hindered by Economic Concerns
Self-medication and Health and Wellness Trends Support Growth
Fragmentation Increases As Product Range Widens and Consumers Trade Down
Chemists/pharmacies Continue To Dominate
Stronger Growth Expected for Forecast Period But Sales Could Be Hit by Instability
Key Trends and Developments
Economy
Population Decline and Emigration Hinder Sales
Bulgarians Getting Fatter But Most Remain Unconcerned
Widening Internet Access Encourages Online Research and Purchases
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
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