The Future of the Make-Up Market in Germany to 2018 is the result of Canadean's extensive market research. The report presents detailed analysis on the Make-up consumption trends in Germany, historic and forecast Make-up consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Make-up sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape
Why was the report written?
* This report provides authoritative and granular data on the Make-up market in Germany and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them.
* Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
* Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
Full Report Details at
- http://www.fastmr.com/prod/902163_the_future_of_the_makeup_market_in_germany_to.aspx?afid=101
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Germany Make-up market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering Four product segments that include: Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Partial Table of Contents:
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Germany Make-up Market Analysis, 2008-18
2.1 Make-up Value Analysis, 2008-18
2.1.1 Overall Make-up Market Value, 2008-18
2.1.2 Make-up Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Make-up, 2008-18
2.2 Make-up Volume Analysis, 2008-18
2.2.1 Overall Make-up Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Make-up, 2008-18
2.2.3 Make-up Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Make-up, 2008-18
3 Germany Eye Make-up Market Analysis, 2008-18
3.1 Eye Make-up Value Analysis, 2008-18
3.1.1 Eye Make-up Market by Value, 2008-18
3.1.2 Average Consumer Price/Unit - Eye Make-up, 2008-18
3.1.3 Eye Make-up Market Value by Segments, 2008-18
3.2 Eye Make-up Volume Analysis, 2008-18
3.2.1 Eye Make-up Market by Volume, 2008-18
3.2.2 Eye Make-up Market Volume by Segments, 2008-18
3.3 Market Growth Dynamics - Eye Make-up, 2008-18
3.3.1 Eye Make-up Market Growth Dynamics by Value, 2008-18
3.3.2 Eye Make-up Market Growth Dynamics by Volume, 2008-18
3.4 Eyeliner Analysis, 2008-18
3.4.1 Eyeliner Market by Value, 2008-18
3.4.2 Eyeliner Market by Volume, 2008-18
3.5 Eyeshadow Analysis, 2008-18
3.5.1 Eyeshadow Market by Value, 2008-18
3.5.2 Eyeshadow Market by Volume, 2008-18
3.6 Mascara Analysis, 2008-18
3.6.1 Mascara Market by Value, 2008-18
3.6.2 Mascara Market by Volume, 2008-18
3.7 Other Eye Make-Up Analysis, 2008-18
3.7.1 Other Eye Make-Up Market by Value, 2008-18
3.7.2 Other Eye Make-Up Market by Volume, 2008-18
3.8 Eye Make-up Brand Analysis, 2010-13
3.9 Eye Make-up Distribution Channel Analysis, 2010-13
4 Germany Face Make-up Market Analysis, 2008-18
4.1 Face Make-up Value Analysis, 2008-18
4.1.1 Face Make-up Market by Value, 2008-18
4.1.2 Average Consumer Price/Unit - Face Make-up, 2008-18
4.1.3 Face Make-up Market Value by Segments, 2008-18
4.2 Face Make-up Volume Analysis, 2008-18
4.2.1 Face Make-up Market by Volume, 2008-18
4.2.2 Face Make-up Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Face Make-up, 2008-18
4.3.1 Face Make-up Market Growth Dynamics by Value, 2008-18
4.3.2 Face Make-up Market Growth Dynamics by Volume, 2008-18
4.4 Blusher Analysis, 2008-18
4.4.1 Blusher Market by Value, 2008-18
4.4.2 Blusher Market by Volume, 2008-18
4.5 Foundation Analysis, 2008-18
4.5.1 Foundation Market by Value, 2008-18
4.5.2 Foundation Market by Volume, 2008-18
4.6 Face Powder Analysis, 2008-18
4.6.1 Face Powder Market by Value, 2008-18
4.6.2 Face Powder Market by Volume, 2008-18
4.7 Other Face Make-Up Analysis, 2008-18
4.7.1 Other Face Make-Up Market by Value, 2008-18
4.7.2 Other Face Make-Up Market by Volume, 2008-18
4.8 Face Make-up Brand Analysis, 2010-13
4.9 Face Make-up Distribution Channel Analysis, 2010-13
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/902163_the_future_of_the_makeup_market_in_germany_to.aspx?dt=t&afid=101
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