The level of disposable income continued to influence purchasing patterns in the homewares category in South Africa. Traditionally, South African consumers purchased homewares when needed or when replacing broken items. However, higher income demographics tend to purchase homewares goods more often than just out of necessity.
Competitive Landscape
South Africa’s homewares category is highly fragmented, with the largest single share held by Prestige Homewares. Prestige Housewares accounted for 8% of total value shares in 2013. Prestige Housewares is the outright leader in cutlery, kitchen utensils and ovenware value sales, with 33%, 31% and 11% value shares, respectively. Prestige Housewares products also compete in stove top cookware, where it held a value share of 2% in 2013.
Full Report Details at
- http://www.fastmr.com/prod/905198_homewares_in_south_africa.aspx?afid=101
Industry Prospects
Homewares is expected to grow by a CAGR of 1% in value sales at constant 2013 prices over the forecast period. Growth during this time is expected to be faster as the CAGR declined by 2% in constant terms over the review period.
Homewares Market ResearchAnalyse key trends and developments in South Africa for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Report Table of Contents:
HOMEWARES IN SOUTH AFRICA
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2008-2013
Table 2 Sales of Homewares by Category: % Value Growth 2008-2013
Table 3 Sales of Homewares by Material: % Value Breakdown 2009-2013
Table 4 NBO Company Shares of Homewares: % Value 2009-2013
Table 5 LBN Brand Shares of Homewares: % Value 2010-2013
Table 6 Distribution of Homewares by Format: % Value 2008-2013
Table 7 Forecast Sales of Homewares by Category: Value 2013-2018
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2013-2018
Mr Price Group Ltd in Home and Garden (south Africa)
Strategic Direction
Key Facts
Summary 1 Mr Price Group Ltd: Key Facts
Summary 2 Mr Price Group Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Mr Price Group Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Mr Price Group Ltd: Competitive Position 2013
Executive Summary
Home and Garden Sales Grow Despite Challenging Economic Environment
Private Label Gaining Traction Across Home and Garden Categories
Local Players Dominate Home and Garden Sales
Home and Garden Specialist Retailers Characterise Home and Garden Distribution
Marginal Growth Projected During the Forecast Period
Key Trends and Developments
Tough Economic Conditions Dampen Consumer Confidence
Evolving Strategies and the Expansion of Product Lines Boost Retailers' Sales
Private Label Gaining Traction Across Home and Garden Categories
Market Data
Table 9 Sales of Home and Garden by Category: Value 2008-2013
Table 10 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 12 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 13 Distribution of Home and Garden by Format: % Value 2008-2013
Table 14 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources
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