"Home and Garden Products Retailing in Germany - Market Summary and Forecasts", report, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in Germany. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, the competitive landscape and detail of key retailers.
Key Findings
* Largest European retail market makes a strong comeback after economic crisis
* Consumers are looking for value and convenience
* Retailers are using innovative methods to retain customers
* Hypermarkets, supermarkets and hard-discounters will continue to dominate, while the online channel will post a double digit growth during the forecast period
* Rising number of smaller households and consumer disposable income levels will continue to drive demand for home and garden products
Full Report Details at
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* "Home and Garden Products Retailing in Germany - Market Summary and Forecasts" is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in the German home and garden products retail market
* The report is a result of a thorough analysis of consumer trends, and changing economic and population factors of the country.
* The report provides both qualitative and quantitative insights of the changing home and garden products retail dynamics across 14 retail channels.
* It provides an overview of key retailers operating across the product segment and their presence across channels
Reasons to Get this Report
* The report provides a comprehensive overview of the German home and garden products retail market for companies already operating in and those wishing to enter the German market.
* Understand which channels will be the major winners and losers over the coming years and plan accordingly.
* Benefit from a detailed analysis of vital economic and population trends and key consumer trends influencing the retail market.
* Monitor the competitive landscape with the analysis of key international and domestic players in home and garden products market.
Companies Mentioned in this Report: Hagebau market, Praktiker, OBI, Bauhaus, Max Bahr, Hornbach, Hellweg
Partial Table of Contents:
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A strong European economy with aging population
3.1.1 Global economic growth to drive the export oriented German economy
3.1.2 Declining household savings rate will fuel consumption
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Falling unemployment rates increase consumer confidence
3.1.5 Deflation might create concern for the German economy
3.1.6 Household consumption is witnessing slow but steady growth
3.2 A negative population growth rate will affect long term prospects for retail
4 German Shoppers
4.1 Growing aging population and single households in Germany have different needs
4.2 Online Shopping clubs generate mass awareness among German consumers
4.3 Consumers prefer online shopping to visiting stores during holiday seasons
4.4 Rise in smartphone internet users to boost M-commerce in Germany
4.5 German consumers research multiple channels before making a purchase
4.6 Organic food and grocery retailing is expanding niche
4.7 Tourists drive luxury market growth in Germany
5 Doing Business in Germany
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 EU consumer rights directive came into force in 2014
5.3 German parliament (Bundestag) introduces minimum wages law
5.4 The protective nature of labor and retail laws can be an impediment for retailers' growth
5.5 Multiple location options available for retailers to spread their network profitably in the country
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List of Figures
Figure 1: GDP Values (US$ billion, %), 2007-2013
Figure 2: Growth Rate of GDP (US$ Billion, %), 2007-2013E
Figure 3: Forecasts for GDP Value and Growth (EUR billion, %), 2013-2018
Figure 4: Household Savings Rate as percentage of disposable income (%), 2003-2013
Figure 5: Share of Employment by Sector (%), 2003 and 2013
Figure 6: Unemployment Rate (%), 2005-2013
Figure 7: Inflation Growth Rates (%), 2003-2013
Figure 8: Household Consumption Expenditure of Germany (US$ Billion), 2003 and 2013
Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2013
Figure 10: Growth of Household Consumption Expenditure (%), 2003-2013
Figure 11: Rural and Urban Populations (% of total population) 2003, 2013 and 2018
Figure 12: Total Population and Growth Rate (Millions, %), 2003-2018
Figure 13: Population Split by Gender (%), 2013 and 2018
Figure 14: Population Split by Age Group (%), 2013 and 2018
Figure 15: Per Capita Spend on Retail (EUR), 2005 and 2013
Figure 16: Per Capita Spend (EUR) on Retail by Age Group (%), 2005 and 2013
Figure 17: Aging consumers and single households are set to grow further
Figure 18: The unique concept of online shopping clubs make them popular among German consumers
Figure 19: Online sales observed huge growth during holiday seasons
Figure 20: Rise in Smartphone Users in Germany
Figure 21: EmmasEnkel lets consumers use iPads in its Cafes to shop
Figure 22: Number of international arrivals to Germany (millions), 2008-2018
Figure 23: Major Cities with High Spend on Retail
Figure 24: Retail hot spots across Germany favour international investment
Figure 25: Share of Home and Garden Products in Total Retail Sales, 2013 and 2018
Figure 26: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2013-2018
Full Table of Contents is available at:
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