Product specialisation was a key industry trend in 2013. It means the market entrance at a higher stage of development in the wake of an increase in customer requirements regarding the quality of the products and their adaptation to the specific needs of dogs. Polish consumers are increasingly aware of the importance of properly chosen food for their pets, which increases demand for more specialised products.
Competitive Landscape
Private label continues gaining share. As dry dog food is a product with a long shelf life, consumers purchase it in large packs, so the price of the product plays an important role. Development of private label is continued at the expense of the market leader Mars Poland and small manufacturers and importers operating on the market.
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Industry Prospects
The dog food market still presents high growth potential, coming from a still low level of saturation which translates into new dog owners starting to feed their animals prepared food. Growth will be further stimulated by a widening offer of dog food in discounters and diversified specialised products offered in pet shops and superstores.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dog Food in Poland?
* What are the major brands in Poland?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Report Table of Contents:
DOG FOOD IN POLAND
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2009-2014
Table 2 Dog Population 2009-2014
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014
Category Data
Summary 1 Dog Food by Price Band 2014
Table 4 Sales of Dog Food by Category: Volume 2009-2014
Table 5 Sales of Dog Food by Category: Value 2009-2014
Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
Table 11 LBN Brand Shares of Dog Treats: % Value 2010-2013
Table 12 Forecast Sales of Dog Food by Category: Volume 2014-2019
Table 13 Forecast Sales of Dog Food by Category: Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
Mars Polska Sp Zoo in Pet Care (poland)
Strategic Direction
Key Facts
Summary 2 Mars Polska Sp zoo: Key Facts
Summary 3 Mars Polska Sp zoo: Operational Indicators
Company Background
Production
Summary 4 Mars Polska Sp zoo: Production Statistics 2013
Competitive Positioning
Summary 5 Mars Polska Sp zoo: Competitive Position 2013
Executive Summary
Continued Growth Seen for All of Pet Care
Specialisation Is Key Trend in 2014
Multinationals Still Rule the Market
Pet Shops and Superstores Still Outperform Other Competitive Channels
Further Development of Pet Care Seen, at Declining Pace
Key Trends and Developments
Pet Food Market Still in the Development Phase
Premium Products Gain Strength
Dynamic Development of Discounts Changes Retail Sales of Pet Food
Market Indicators
Table 16 Pet Populations 2009-2014
Market Data
Table 17 Sales of Pet Food by Category: Volume 2009-2014
Table 18 Sales of Pet Care by Category: Value 2009-2014
Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
Table 26 Distribution of Pet Care by Format: % Value 2009-2014
Table 27 Distribution of Pet Care by Format and Category: % Value 2014
Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 6 Research Sources
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