During 2013, food trucks were introduced to the citizens of Stockholm. They came about through the approval by Stockholm’s local Traffic Administration Office for operators to present their own variations of food via mobile food trucks. These outlets also came with an application and interactive map that updated the location of the specific food truck for each day during the season. The trucks were a big success during the first year and one of the fastest growing categories within consumer foodservice in Sweden. They created a buzz and a Facebook following, and provided consumers in Stockholm with new and interesting lunch options that changed location for each day. The daily change of location within the city also sparked an interest in consumers to be on the lookout for new lunch alternatives available in the area for the day, an interest that gave local consumer foodservice businesses that provide lunch greater competition.
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Competitive Landscape
Atria Concept AB led the channel in 2013 with 13% value share to total SEK225 million. The company has gained this position through its ownership of two chained outlet brands that belong to the most well-known for Swedes, and Sibylla is also among the oldest with a history that dates back to 1932. Grillköket held 7% value share with its 61 outlets and Sibylla claimed 6% (not through franchisees) with 25 outlets.
Industry Prospects
Street stalls/kiosks in Sweden will face continued limited growth over the forecast period, and the growth will mainly be there as Swedes will continue to increasingly dine out on-the-go for a quick meal. Due to the weather conditions in Sweden, it is more common to eat indoors throughout most of the year, which will continue to limit growth for this market. Food trucks are exciting and offer fresh and exotic dimension that has been needed for street stalls/kiosks for a long time in Sweden. However, food trucks are also expected to see limited growth over the forecast period after the initial hype, and they will suffer as they are weather dependent and seasonal, and that they are unable to offer much seating for their guests.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Street Stalls/Kiosks industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Street Stalls/Kiosks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Street Stalls/Kiosks in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Street Stalls/Kiosks in Sweden?
* What are the major brands in Sweden?
* How prevalent are chained street stalls or kiosks in Sweden?
* Are any foodservice operators using the street stall or kiosk format to expand into other semi-captive locations or to reach a broader audience?
* What is the average sales per outlet for an independent street stall/kiosk in Sweden?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Chained Street Stalls/Kiosks, Independent Street Stalls/Kiosks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
STREET STALLS/KIOSKS IN SWEDEN
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Street Stalls/Kiosks: Units/Outlets 2008-2013
Table 2 Sales in Street Stalls/Kiosks: Number of Transactions 2008-2013
Table 3 Sales in Street Stalls/Kiosks: Foodservice Value 2008-2013
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 5 Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 6 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2008-2013
Table 7 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2009-2013
Table 8 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2010-2013
Table 9 Forecast Street Stalls/Kiosks: Units/Outlets 2013-2018
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2013-2018
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2013-2018
Table 12 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2013-2018
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2013-2018
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2013-2018
Atria Concept Ab in Consumer Foodservice (sweden)
Strategic Direction
Key Facts
Summary 1 Atria Concept AB: Key Facts
Summary 2 Atria Concept AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Atria Concept AB: Competitive Position 2013
Executive Summary
Continued Growth for Consumer Foodservice
Food Trucks Are Introduced
Burgers Attract the Most Swedes
Value Share Continues To Drop for Standalone Operators
Continued Stable Growth Is Predicted
Key Trends and Developments
Chained Operators Grow the Fastest
Food Trucks Is One of the Fastest Growing Foodservice Options
Higher Quality Fast Food Is Introduced
Increased Focus on Organic Products in Foodservice
Operating Environment
Franchising
Eating Culture
Market Data
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2008-2013
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2008-2013
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2013
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