In 2013, the majority of Belarusian consumers continued to be cautious with their spending due to low disposable incomes, which have not reached the pre-crises level. Many Belarusian consumers choose products with lower price points rather than higher quality. Consumers are trading down to purchase cheaper products or brands, reflecting their search for better value for money. Domestic manufacturers of still grape wines keep benefiting from this trend and their share increased at the expense of imported still light grape wine. The trend for better value for money also manifested itself in the increasing share of still grape wines in economical packaging, such as brick liquid cartons or gable-top liquid cartons.
Competitive Landscape
In the category of still light grape wines, there are two leading manufacturers in Belarus - Minski Zavod Vinogradnyh Vin ZAO (brand Ambassador) and BelVinGroup COOO (brand Garsia), with shares in total volume sales of still light grape wines in 2013 of 48% and 20% respectively. The third-ranked company is Zavod Vinogradnyh Vin Pyat Kontinentov, with an 8% share of total volume sales of still light grape wines. All three leaders have their own wine production facilities in Belarus, with inexpensive popular products. Minski Zavod Vinogradnyh Vin ZAO has been active in grape wine manufacturing since 2000. BelVinGroup COOO began production at its factory Yubileiny Zavod Vinogradnyh Vin in March 2009, while OP NII PKD opened its Zavod Vinogradnyh Vin Pyat Kontinentov in October 2010. All domestic still light grape wine manufacturers benefit from the strong regulation of imports, as well as the zero import duty on the wine materials used in local production.
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Industry Prospects
Wine sales are expected to decline by 1% annually in total volume terms over the forecast period, only because the biggest category of non-grape wine is forecast to decline by 3% annually. The decline in non-grape wine is in accordance with the government's strategy of lowering non-grape wine production and consumption in order to reduce alcoholism and improve the health of the nation.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Belarus market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wine in Belarus?
* What are the major brands in Belarus?
* How do sales of new world wine perform in comparisons to old world wine?
* Which countries are the main wine exporters and importers?
* Is wine mainly consumed in on- or off-trade channels?
* Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Partial Table of Contents:
WINE IN BELARUS
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Table 1 Wines output quotas for 2014
Table 2 Grape Wine Production of Leading Companies 2011 - 2013
Table 3 Apparent Consumption of Wine in 2012
Competitive Landscape
Prospects
Category Data
Table 4 Sales of Wine by Category: Total Volume 2008-2013
Table 5 Sales of Wine by Category: Total Value 2008-2013
Table 6 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 7 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 9 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 10 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 11 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 12 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 13 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 14 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 15 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Executive Summary
Sales of Alcoholic Drinks Continue To Decline
Alcoholic Drinks Remains Heavily Regulated
Competitive Environment Depends on the Category of Alcoholic Drinks
Number of Retail Outlets Selling Alcoholic Drinks To Be Reduced
Forecast Performance Dependent on the Government's Measures and Regulations
Market Background
Legislation
Table 16 Number of On-trade Establishments 2008-2012
Taxation and Duty Levies
Summary 1 Import Duties for 2012
Table 17 Excise duties for Alcoholic Drinks in 2013
Table 18 Alcoholic drinks output quotas for 2013
Table 19 Alcoholic drinks output quotas for 2014
Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 21 Selling Margin of a Typical Beer Brand 2013 including wholesaler - Bobrov
Table 22 Selling Margin of a Typical Beer Brand 2013 excluding wholesaler - Khmelnov
Table 23 Selling Margin of a Typical Wine Brand 2013 including wholesaler - BelVinGroup Cabernet Sauvignon
Table 24 Selling Margin of a Typical Wine Brand 2013 excluding wholesaler - Ambassador Merlot
Table 25 Selling Margin of a Typical Spirits Brand 2013 including wholesaler - Kristall
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/887635_wine_in_belarus.aspx?dt=t&afid=101
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