The main trend of the category in 2013 is the continuation of an unhealthy economic environment. Wine distributors expanded their offers with esteemed brands from abroad, which achieved certain success but on a very low scale. Quality wine is being consumed by wealthier citizens and with the increase of Gini index there are fewer consumers who can afford it. The most widespread wine is that of cheap quality. Some distributors say that there are 1 litre bottles of wine that are cheaper than one kilo of grapes used to make them. This indicates that the quality is very low and to some extend might be a health hazard.
Competitive Landscape
In 2013, Vranac from Plantaze 13. Juli ad continued to be most demanded brand. Vranac is a Montenegrin brand of wine. It has been protected as an intellectual property and Montenegrin geographical indication of origin since 1977. The success of Vranac can be mostly contributed to its long presence combined with a specific taste that is unique to the Balkan types of wine.
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Industry Prospects
Wine is expected to record a total volume CAGR of 2% over the forecast period. Low growth rates are mostly predicted based on the poor economic performance of the country. From the previous edition, the expected forecast has been lowered. One of the major reasons for the more conservative forecast is the current economic strategy or lack of it. The country is facing difficult times in terms of economy. However, what is more alarming is that there seems to be no real solution to the problem. This is reflected in both disposable incomes and consumer optimism. However, Bosnia-Herzegovina is facing slow GDP growth which is the main point of predicting even marginal growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Bosnia-Herzegovina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wine in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* How do sales of new world wine perform in comparisons to old world wine?
* Which countries are the main wine exporters and importers?
* Is wine mainly consumed in on- or off-trade channels?
* Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
WINE IN BOSNIA-HERZEGOVINA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2008-2013
Table 2 Sales of Wine by Category: Total Value 2008-2013
Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 10 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 11 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 12 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 13 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Executive Summary
Poor Economic Climate Shapes Overall Performance of Alcoholic Drinks
Consumers Demand Products With Lower Price Point
Beer Brands Dominate Alcoholic Drinks
Organised Retailing Faces Strong Growth
Lack of Positive Economic Restructuring Holds Down Growth
Market Background
Legislation
Table 14 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 15 Typical Wholesaler and Retailer Off-trade % Mark-ups by Selected Categories 2013
Table 16 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 17 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 18 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 19 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2013
Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Full Table of Contents is available at:
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