Cotton wool/buds/pads is already a relatively mature category in Belgium, with high penetration and usage. Demand for products is quite stable, with volume growth sustained by population growth. Nonetheless, the value performance weakened slightly in 2013. Given the still bleak economic situation in 2013, with signs of improvement only seen in the second half of the year, consumer confidence still weakened, and volume growth slowed down from 2012. In turn, value growth also dropped from the level seen in 2012.
Competitive Landscape
The competitive environment for cotton wool/buds/pads in Belgium is rather polarised. On the one hand, multinational SCA Hygiene held the biggest value share in 2013, accounting for 38% of value sales. On the other hand, a number of grocery retail chains have a strong presence through their private label products. Private label as a whole accounted for a staggering 55% value share in 2013; way ahead of the sales of SCA Hygiene. Nonetheless, each retailer's private label only has a relatively small share. The biggest retail chain for private label cotton wool/buds/pads, Etn Franz Colruyt, held only a 14% value share in 2013; still far behind SCA Hygiene.
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Industry Prospects
Cotton wool/buds/pads will remain essential commodity products for Belgium consumers, and with a relative lack of substitute products, volume growth is likely to remain positive, in line with population growth over the forecast period. Value growth is also likely to remain positive despite an expected continued decline in prices.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Belgium market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cotton Wool/Buds/Pads in Belgium?
* What are the major brands in Belgium?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
COTTON WOOL/BUDS/PADS IN BELGIUM
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018
SCA Hygiene Products SA NV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 1 SCA Hygiene Products SA NV : Key Facts
Company Background
Production
Competitive Positioning
Summary 2 SCA Hygiene Products SA NV: Competitive Position 2013
Executive Summary
Economic Uncertainty Plagues Tissue and Hygiene
the Ageing of the Population Guarantees Demand
the Polarisation of Shares Squeezes the Smaller Players in the Middle
Supermarkets Remains the Main Distribution Channel
Tissue and Hygiene Expected To See A Further Decline in the Forecast Period
Key Trends and Developments
Economic Uncertainty Plagues Tissue and Hygiene
the Ageing of the Population Guarantees Demand
the Polarisation of Shares Squeezes the Smaller Players in the Middle
Market Indicators
Table 8 Birth Rates 2008-2013
Table 9 Infant Population 2008-2013
Table 10 Female Population by Age 2008-2013
Table 11 Total Population by Age 2008-2013
Table 12 Households 2008-2013
Table 13 Forecast Infant Population 2013-2018
Table 14 Forecast Female Population by Age 2013-2018
Table 15 Forecast Total Population by Age 2013-2018
Table 16 Forecast Households 2013-2018
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources
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