Individuality and personality expression trends, translated in practices such as nail art and the use of highly personalised and eye-catching colours boost sales of nail products, particularly nail polishes. Also, and closely related to this, several premium brands such as Opi, Mac and China Glaze, among others, have entered the market quite aggressively, with a presence in retail department stores through multipacks, promotions and special offers. In addition, the opening of several colour cosmetic specialists, such as DBS, which mimic the Sephora model of store, have boosted sales of colour cosmetics in the country.
Competitive Landscape
L'Oreal is the number one company for colour cosmetics, with a 25% value share at the end of the review period due to its innovation in terms of technology and constant new product launches. Its wide portfolio of brands for both the mass and premium segments, such as Maybelline, L'Oreal Paris, Yves Saint Laurent, Lancome and Helena Rubinstein, has put the company in a very strong position.
Full Report Details at
- http://www.fastmr.com/prod/871327_colour_cosmetics_in_chile.aspx?afid=101
Industry Prospects
Fashion trends will continue to set the direction for colour cosmetics. Consumers will continue to prefer brands of better quality with natural active compounds, mainly because there is greater awareness of skin damage. Hence, premium products, such as dermo-cosmetics, have great opportunities for growth over the forecast period. Organic and sustainability are two trends that still have a long way to go in Chile.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Chile market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Colour Cosmetics in Chile?
* What are the major brands in Chile?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
COLOUR COSMETICS IN CHILE
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 6 LBN Brand Shares of Eye Make-up: % Value 2010-2013
Table 7 LBN Brand Shares of Facial Make-up: % Value 2010-2013
Table 8 LBN Brand Shares of Lip Products: % Value 2010-2013
Table 9 LBN Brand Shares of Nail Products: % Value 2010-2013
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Cosmetica Nacional SA in Beauty and Personal Care (chile)
Strategic Direction
Key Facts
Summary 1 Cosmetica Nacional SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Cosmetica Nacional SA: Competitive Position 2013
Laboratorio Petrizzio SA in Beauty and Personal Care (chile)
Strategic Direction
Key Facts
Summary 3 Laboratorio Petrizzio SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Laboratorio Petrizzio SA: Competitive Position 2013
Executive Summary
Chile Sees Region's Second-highest Per Capita Expenditure
Premium Products Show Healthy Growth Rates
Increased Awareness Regarding Sun Exposure Boosts Sun Care Sales
Consumers Looking for Beauty Drive Growth
Ageing Population Develops Changes and Challenges for the Industry
Key Trends and Developments
Premium Product Growth Shines in Beauty and Personal Care
Individuality, Personality and Specialisation Drive Growth
Segmentation and Specialisation Are Key Innovation Drivers
Multi-benefit Products Start To Gain Ground
Dermo-cosmetics Bloom As They Become An Attractive Choice
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/871327_colour_cosmetics_in_chile.aspx?dt=t&afid=101
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
read full article