Value sales of adult mouth care rose by 11% in Romania in 2013, similar to the previous years. Nevertheless, it remains limited in size due to the insufficient education of consumers. Adult mouth care, in general, is used only on medical advice and is not considered among self-treatment products.
Competitive Landscape
Johnson & Johnson Romania SRL led adult mouth care with a 20% value share in 2013, thanks to its widely used Hexoral spray products, for treating mouth problems such as inflammations, fungus, gingivitis, tonsillitis and stomatitis. The second most widely used brand of adult mouth care in Romania in 2013 was Ossidenta by Biofarm SA, holding a 17% value share. It is used for treating gingivitis, stomatitis and ulceration.
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Industry Prospects
Adult mouth care in Romania is expected to register a CAGR of 3% in value sales at constant 2013 prices over the forecast period. The presence of imports is likely to rise somewhat, as, for instance, Hexoral spray is widely promoted by family doctors and specialist doctors, as it is suitable for treating many types of mouth infections. Cheaper domestic brands are likely to retain strong positions, especially those meant for treating ulceration problems, as these are more common among low-income and rural Romanian citizens.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Adult Mouth Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Adult Mouth Care in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Adult Mouth Care in Romania?
* What are the major brands in Romania?
* What is the market size of Adult Mouth Care in Romania?
* What are the major brands in Romania?
* Is dental care valued in Romania?
* Do consumers prefer homemade adult mouth care solutions?
Reasons to Get this Report
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
ADULT MOUTH CARE IN ROMANIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2008-2013
Table 2 Sales of Adult Mouth Care: % Value Growth 2008-2013
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
Table 5 Forecast Sales of Adult Mouth Care: Value 2013-2018
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Biofarm SA: Competitive Position 2013
Executive Summary
Steady Growth of Consumer Health Assured Despite Economic Crisis
Higher Margins on OTC Products Motivate Chemists/pharmacies To Sell Them
Lower Prices Ensure Competitiveness of Domestic Products
Speciality Stores for Herbal/traditional Products Expand Rapidly
Self-medication Products Have Strong Growth Potential
Key Trends and Developments
Increasing Health-consciousness of the Population Ensures Good Potential for OTC
Expanding Pharmacy Network in Rural Regions Helps OTC To Expand
Herbal/traditional Products Preferred To Standard OTC Medicine
Doctors' and Chemists' Advice Is the Most Efficient Marketing Channel
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 3 OTC: Switches 2010-2013
Sources
Summary 4 Research Sources
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