Air treatment products volume sales saw high growth in 2013 compared to 2012, mainly due to the increase in demand for air purifiers between May and June 2013 when Singapore was greatly affect by the haze from its neighbouring country Indonesia. Many hot spots were ignited in Indonesia due to the clearing of land for farming which affected Singapore badly in 2013 due to the direction of the wind.
Competitive Landscape
EuropAce by Strategic Marketing led air treatment products volume sales in 2013. EuropAce has a wide portfolio of products in air treatment including desk fans and standing fans, dehumidifiers and room air conditioners. It is preferred by consumers for its high quality and reasonable prices with premium features such as remote control for its standing fans. Following behind EuropAce is Mistral from Khind-Mistral which is also offered in a wide range of air treatment products at reasonable prices, usually slightly lower than EuropAce.
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Industry Prospects
Air treatment products volume sales will continue to see positive growth in the forecast period. Air treatment products, especially cooling fans and air conditioners, are seen as a necessity in Singapore households as consumers are more willing to splurge on these products compared to the review period. With the warm and humid weather, consumers will purchase at least a cooling fan for their new households or for replacement. Consumers are also more aware of the importance for owning an air purifier at home.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Treatment Products in Singapore market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Treatment Products in Singapore?
* What are the major brands in Singapore?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Singapore?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
AIR TREATMENT PRODUCTS IN SINGAPORE
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2008-2013
Table 2 Sales of Air Treatment Products by Category: Value 2008-2013
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2008-2013
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Air Treatment Products: % Volume 2009-2013
Table 6 LBN Brand Shares of Air Treatment Products: % Volume 2010-2013
Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2013-2018
Table 8 Forecast Sales of Air Treatment Products by Category: Value 2013-2018
Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2013-2018
9 Koi Marketing Pte Ltd in Consumer Appliances (singapore)
Strategic Direction
Key Facts
Table 11 Summary1 Koi Marketing Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Table 12 Summary2 Koi Marketing Pte Ltd: Competitive Position 2013
Akira International Pte Ltd in Consumer Appliances (singapore)
Strategic Direction
Key Facts
Summary 1 Akira International Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Akira International Pte Ltd: Competitive Position 2013
Goldland International Pte Ltd in Consumer Appliances (singapore)
Strategic Direction
Key Facts
Summary 3 Goldland International Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Goldland International Pte Ltd: Competitive Position 2013
Executive Summary
Consumers More Willing To Spend
Changes in Considerations During Purchase
Established Brands Preferred
Retailers Meeting Consumers' Needs
Growth in Housing Helps Consumer Appliances
Key Trends and Developments
Water and Energy-efficient Products Continue To Be Consumers' Key Concerns
Intensive Competition Among Retailers With Instalment Plan Incentives and Price Discounts
Korean Brands Still Lead the Market for Washing Machines and Fridge Freezers
Lemon Law To Protect Consumers
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
Table 14 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2008-2013
Table 16 Sales of Consumer Appliances by Category: Value 2008-2013
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
Table 23 Sales of Small Appliances by Category: Volume 2008-2013
Full Table of Contents is available at:
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