Calming and sleeping increased by 1% in current value terms in 2013, to reach EUR28 million. The tough economic crisis that the country suffered in 2013 continued to drive sales of these products, which are designed to contribute to wellbeing, at a time when sales of most OTC medicines were in decline.
Competitive Landscape
In 2013 calming and sleeping was dominated by the Spanish manufacturer Esteve's brand Dormidina, which accounted for a 64% share in value terms. The reason for it holding such a high share in the overall category was important brand recognition amongst Spaniards of Dormidina as the product to consume when they have a sleeping disorder. In 2013 the company maintained marketing efforts to increase sales of the brand at a time when many Spaniards were looking for calming and sleeping products.
Industry Prospects
The economic climate will continue to dominate and shape the sales of most OTC products in Spain. Tough economic conditions are forecast to continue in the country, during the next five years at least, affecting sales of calming and sleeping products. According to the latest economic review by the International Monetary Fund, the economy will slightly improve, with negligible GDP growth expected in 2014, and 1% in 2015. Despite this, weak economic growth is not likely to improve the job market or reduce the dramatic unemployment figures that have dragged down consumption in Spain.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Calming and Sleeping industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Calming and Sleeping in Spain market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Calming and Sleeping in Spain?
* What are the major brands in Spain?
* What is the market size of Calming and Sleeping in Spain?
* What are the major brands in Spain?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Spain use calming or sleeping products?
Reasons to Get this Report
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
CALMING AND SLEEPING IN SPAIN
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2008-2013
Table 2 Sales of Calming and Sleeping: % Value Growth 2008-2013
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2009-2013
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2010-2013
Table 5 Forecast Sales of Calming and Sleeping: Value 2013-2018
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2013-2018
Boehringer Ingelheim España SA in Consumer Health (spain)
Strategic Direction
Key Facts
Summary 1 Boehringer Ingelheim España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Boehringer Ingelheim España SA: Competitive Position 2013
Executive Summary
Economic Instability Persists, Despite Some Macroeconomic Improvement
Switches and Co-payment Continue, Although the Pace Adjusts During 2013
the Competitive Landscape Remains Highly Fragmented During 2013
Demand Rises in Grocery Retailers, Due To the Expansion of Private Label
Economic Uncertainty Will Continue To Affect the Prospects for Consumer Health
Key Trends and Developments
Another Year of Economic Uncertainty in Spain
the Expansion of Generics and the Rise of the Private Label Are Threats To Future Value Growth
Demographics and Ageing in Spain Are Trends To Watch
the Silent Pandemic
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 3 OTC: Switches 2011-2013
Sources
Summary 4 Research Sources
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