The growth rate of bath and shower stood at 2% in current value sales in 2013. The category is saturated full of diverse products, although some brands continued to launch new products which a focus on functional or scent innovations. Meanwhile, the pressure of value sales also came from the lower priced specialist retailers such as Bath & Body Works which continued its expansion in Canada.
Competitive Landscape
The competitive landscape is quite fragmented. Unilever Canada led with 15% value share in 2013, followed by Procter & Gamble (12%), The Body Shop Canada (8%) and Colgate-Palmolive Canada (7%). Bath and shower is highly competitive while many products are available and consumers are not attracted by certain brands or products as much as they are by other beauty products. The competition also kept the unit price of bath and shower products low.
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Industry Prospects
Bath and shower is predicted to record marginal average value growth at constant 2013 prices over the forecast period to reach C$966 million by 2018. The category is quite saturated and is facing slow population growth which will make it difficult to drive both volume and value sales. Additionally, pricing pressures due to stronger presence of lower priced products and consumer perception of bath and shower as a staple will also likely to continue to dampen value growth going forward. Body wash/shower gel is expected to record a 2% value CAGR at constant 2013 prices, while bath additives will increase by a 1% value CAGR. This represents a slowdown for body wash/shower gel, far from more significant growth witnessed earlier in the review period, as it has reached a point of saturation and is seen by many consumers as a staple.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in Canada?
* What are the major brands in Canada?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
BATH AND SHOWER IN CANADA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2008-2013
Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
Table 7 Forecast Sales of Bath and Shower by Category: Value 2013-2018
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Body Shop Canada Ltd, the in Beauty and Personal Care (canada)
Strategic Direction
Key Facts
Summary 1 The Body Shop Canada Ltd: Key Facts
Summary 2 The Body Shop Canada Ltd: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 3 The Body Shop Canada Ltd: Competitive Position 2013
Executive Summary
Although Recovering Economy Helps Sales, Saturation Is An Issue
Products With More Specific Ingredients Witness Growth
E-commerce An Option for Smaller Brands in the Conditions of Store Retail Battles
Ethnic Brands Gain Traction But Still Difficult To Find at A Typical Mainstream Outlet
Modest Growth Ahead in A Highly Developed Marketplace
Key Trends and Developments
Recovering Economy Helps Consumer Confidence But Saturation Is Hurdle To Growth
Retailers Work on Strategies To Improve Customer Experience
Imported Brands Better Positioned To Meet the Needs of Rising Ethnic Consumers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Full Table of Contents is available at:
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