Players do not expect great changes in 2014 in other pet food. The category should experience the same key trends and developments that shaped the previous year, namely a continuous on-going decline in the populations of most other pets. To make it more complicated, French people are expected to be increasingly interested in types of animals and trends which do not really help growth in the category, such as wild birds, hens, small breeds of fish and small aquariums. Food for the former two is not included in Euromonitor International data. Thus, other pet food, which was on a downwards trend in 2013, is not expected to be back in business in 2014.
Competitive Landscape
With the top three players accounting for a 46% share of value sales in other pet food in 2013, the competitive environment is set to remain rather concentrated in 2014. The remainder should still be much more fragmented, with dozens of specialist players holding value shares of less than 5%. No particular change is likely to impact the competitive landscape in other pet food in France in 2014.
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Industry Prospects
The main story in the coming years should be the ambivalent status of other pet food. On the one hand, there are some reasons to be optimistic, such as the focus by pet superstores and mainly home improvement and garden centres on sales of live pets. For instance, after a successful test in 2013, the chained garden centre Truffaut decided that it would open 10 new stores in 2014-2015 with large shelves for reptiles and rare small mammals, their food and accessories. Some in the company feared that the reptiles would have attracted somewhat marginal or "exotic" clients, such as fans of goth or metal music, which could have made other customers reluctant to visit stores. However, the test in 2013 showed that the most interested customers were in fact young couples with children.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in France market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Other Pet Food in France?
* What are the major brands in France?
* How is the current retail distribution landscape impacting overall category performance?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
OTHER PET FOOD IN FRANCE
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2009-2014
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2009-2014
Table 3 Sales of Other Pet Food by Category: Value 2009-2014
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
Table 5 Sales of Other Pet Food by Category: % Value Growth 2009-2014
Table 6 LBN Brand Shares of Bird Food: % Value 2010-2013
Table 7 LBN Brand Shares of Fish Food: % Value 2010-2013
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Value 2014-2019
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019
Vitakraft SA in Pet Care (france)
Strategic Direction
Key Facts
Summary 1 Vitakraft SA: Key Facts
Company Background & Production
Competitive Positioning
Summary 2 Vitakraft SA: Competitive Position 2013
Executive Summary
Local Sluggish Economic Context Has Little Effect on Pet Care
More Emotion in A Market That Is Tending To Become Extremely Technical
Multinationals Strengthen Their Lead
Specialists Gain Ground Despite the Dominance of Grocery Retailers
Continuing Growth Is Likely, But Not for All Pets and Products
Key Trends and Developments
Local Economy Only Affects Part of the Pet Care Market
Cat Food To Remain the Big Winner of Sociodemographic Changes
Humanisation: Pets Also Need More Balanced, Convenient and Suitable Products
Growing Similarities Between Grocery Retailers, Pet Specialist Retailers and Their Respective Brands
Market Indicators
Table 13 Pet Populations 2009-2014
Market Data
Table 14 Sales of Pet Food by Category: Volume 2009-2014
Table 15 Sales of Pet Care by Category: Value 2009-2014
Table 16 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 17 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Pet Food: % Value 2009-2013
Table 19 LBN Brand Shares of Pet Food: % Value 2010-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/871436_other_pet_food_in_france.aspx?dt=t&afid=101
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