In 2013, the baby and child-specific products category saw current value sales rise by 2%, to reach DKK220 million. The main trend in this category was the growing interest among Danish parents in using natural and organic products when dealing with their children. Rising number of Danish parents are careful, when choosing products, to purchase those that feature the Swan Label, an eco-label used in Nordic countries. Concern over the safety of beauty ingredients such as PEG (propylene glycol) and sodium laureth sulfate is encouraging Danish consumers to seek natural and/or organic baby and child-specific products. This trend has benefited manufacturers such as DermaPharm A/S, a manufacturer of natural products.
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Competitive Landscape
SCA Hygiene Products A/S recorded a rise in value share to reach 20% in 2013, ensuring it retained its leadership position. Much of the company's success stems from its Natusan range, with variants having been available in Denmark for 60 years; it is well known and trusted by Danish consumers.
Industry Prospects
During the forecast period, the baby and child-specific products category is expected to see value sales rise at a CAGR of 1% at constant 2013 prices, to reach DKK231 million by 2018. The natural and organic trend is expected to continue to be a main contributor to growth over the forecast period. Danish parents are expected to continue to purchase natural, organic and safe products for their children, even though these products tend to have a higher unit price. Parents are expected to further scrutinise their purchases of baby and child-specific products during the forecast period and parental concern about product safety and quality will set the standard for manufacturing. The Swan and Asthma and Allergy Denmark Labels are expected to become standard certification for successful products. The private label products of Coop Danmark A/S (under the Anglamark brand), as well as the private label products of Matas and Apotekernes Amba, are expected to perform well as they live up to the high expectations of consumers. Even though Matas does not market its products as organic, they are still perceived to be safe by the general public.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Care in Denmark market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Baby Care in Denmark?
* What are the major brands in Denmark?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
BABY AND CHILD-SPECIFIC PRODUCTS IN DENMARK
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oreal Danmark A/S: Key Facts
Summary 2 L'Oreal Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 L'Oreal Danmark A/S: Competitive Position 2013
Matas A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 7 Matas A/S: Competitive Position 2013
Procter & Gamble Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble Danmark A/S: Key Facts
Summary 9 Procter & Gamble Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Procter & Gamble Danmark A/S: Competitive Position 2013
Executive Summary
Solid Growth for the Second Consecutive Year
Multifunctional and Premium Products Influence Sales in 2013
the Global Giants Dominate the Category
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