While baby wipes, the dominant product in baby and child-specific products, recorded growth in volume sales, other products more or less declined in volume sales, as a result of frugality by consumers. Nevertheless, the category showed signs of warming with some new launches raising the unit price.
Competitive Landscape
Leading player Johnson & Johnson SE doo gained marginal value share to hold 26%, while second ranked Beiersdorf Croatia doo remained at 24%, with both companies profiting mainly from their extensive advertising.
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Industry Prospects
Soap free, paraben-free and bio products, "tested under paediatric control"; trends include natural plant-based cosmetics with no toxic ingredients where new brands are emerging using specific natural ingredients as a unique selling point (new line in baby skin care Little Siberica, an extension of the Russian Natura Siberica brand). Another trend might be in specialised sensitive skin products with innovative natural-based active ingredients.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Care in Croatia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Baby Care in Croatia?
* What are the major brands in Croatia?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
BABY AND CHILD-SPECIFIC PRODUCTS IN CROATIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 10 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2013-2018
Dm-drogerie Markt Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt doo: Key Facts
Summary 2 dm-Drogerie Markt doo: Operational Indicators
Company Background
Chart 1 dm-Drogerie Markt doo: dm in Rijeka
Internet Strategy
Private Label
Summary 3 dm-Drogerie Markt doo: Private Label Portfolio
Competitive Positioning
Summary 4 dm-Drogerie Markt doo Competitive Position 2013
Henkel Croatia Doo in Beauty and Personal Care (croatia)
Strategic Direction
Key Facts
Summary 5 Henkel Croatia doo: Key Facts
Summary 6 Henkel Croatia doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Henkel Croatia doo: Competitive Position 2013
Executive Summary
Declining Volume Sales Offset by Increasing Prices
Croatia's EU Accession Does Not Help Reduce Prices
Five Leaders Dominate With Half of Overall Value Share
Parapharmacies/drugstores Retains Lead As Main Distribution Channel
Prices Not Likely To Increase in the Future
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=851051&dt=t&afid=101
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