The rising popularity of coffee pods continued to mitigate the negative effects of the maturity of coffee in Switzerland during 2013. Coffee pods offer the benefits of freshly prepared espresso with added convenience as they require less preparation time and address the consumers demand for convenience without compromising on quality. As a result of this popularity, a number of players sought to achieve higher value shares in premium coffee pods, either by introducing their own product lines or by launching coffee pods which are marketed as being compatible with Nespresso coffee machines, the leading brand in pod coffee machines. Nestle has struggled in its attempts to engage in legal action to force its rivals to cease selling hard coffee pods which are compatible with its proprietary coffee pods system.
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Competitive Landscape
The competitive landscape in coffee in Switzerland remained highly consolidated at the end of the review period, with the leading three companies combined accounting for 72% of total off-trade value sales. Nestle Suisse SA leads the category thanks to the performance of its Nespresso brand, followed by retail chain Migros Genossenschaftsbund eG and multinational Kraft Foods (Schweiz) AG.
Industry Prospects
Coffee consumption is likely to stagnate in Switzerland over the forecast period, resulting in off-trade volume growth of just 1% over the course of the entire forecast period, with this growth linked mainly to demographic trends. In terms of off-trade value sales, due to anticipated increases in the commodity price of coffee at global level and the expected stronger penetration of higher-priced coffee pods, coffee is expected to increase in value at a CAGR of 4% in constant 2013 terms over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Coffee in Switzerland?
* What are the major brands in Switzerland?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Switzerland?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
COFFEE IN SWITZERLAND
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
Table 2 Retail Sales of Coffee by Category: Value 2008-2013
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018
Cafe Chicco D'oro SA in Hot Drinks (switzerland)
Strategic Direction
Key Facts
Summary 1 Cafe Chicco d'Oro: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Cafe Chicco d'Oro: Competitive Position 2013
Executive Summary
Hot Drinks Continues To Grow in Value Terms Despite Volume Stagnation
Convenience Remains the Key Trend in Hot Drinks
Nestle Remains the Undisputed Leader in Hot Drinks at the End of the Review Period
Supermarkets Dominate the Retailing of Hot Drinks
the Rise of the Premiumisation and Convenience Trends To Boost Value Sales Further
Key Trends and Developments
Swiss Economy Shows Resilience in Spite of Economic Insecurity in the Eurozone
Chained Specialist Coffee Shops Influence Changes in Hot Drinks Consumption Patterns
the Launch of New Flavours Is the Major Trend in Hot Drinks
Market Data
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
Full Table of Contents is available at:
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