Recent tourism developments in Georgia contributed to the increase of the seasonal period in the summer, and in the winter in mountain ski resorts. For example, the summer season opens in June and lasts to the end of September. This period is actual as for local guests and for foreign tourists, thus the growing tourism trend pushed up sales of sun protection and aftersun.
Competitive Landscape
In 2012 sun care in Georgia was led by Beiersdorf, holding a 30% share of value sales with its well-known brand Nivea Sun. It was followed by Avon Georgia, holding a 13% share with its Avon brand, and Laboratori di Chimica Applicata with its Cliven brand, holding an 11% value share. The Nivea and Cliven brands benefit from their long-standing presence in the market, supported by strong marketing and advertising activities and a satisfactory price/quality ratio. Avon is attractive to consumers because of its lower pricing policy.
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Industry Prospects
Positive rates of growth are expected annually over the forecast period, as growth in sales in sun care will be linked to the inflow of tourists to the country and the growth in incomes amongst Georgian consumers. Both indicators are expected to keep rising until 2017. Self-tanning products are expected to continue to decline in popularity, whilst aftersun and sun protection will compete against each other in terms of sales growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Georgia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sun Care in Georgia?
* What are the major brands in Georgia?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
SUN CARE IN GEORGIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2008-2013
Table 2 Sales of Sun Care by Category: % Value Growth 2008-2013
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Sun Care: % Value 2009-2013
Table 5 LBN Brand Shares of Sun Care: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Sun Care: % Value 2010-2013
Table 7 Forecast Sales of Sun Care by Category: Value 2013-2018
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 10 Sales of Sun Protection by Formulation: % Value 2008-2013
Table 11 Sales of Self-Tanning by Formulation: % Value 2008-2013
Avon Georgia Ltd in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Avon Georgia Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Avon Georgia Ltd: Competitive Position 2013
Faberlic Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 3 Faberlic Georgia: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Faberlic Georgia: Competitive Position 2013
Executive Summary
Sales Growth Recovers at End of Review Period
Growing Focus on Grooming and Appearance Among Both Men and Women
Strong Multinationals and Direct Selling Players Jostle for Share
Direct Selling Faces Strong Competition From Parapharmacies/drugstores
Slower Growth Expected for Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources
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