In 2013 deodorants continued to register a positive current value performance, fuelled largely by the launch of new products with sophisticated properties and successful advertising campaigns. Nevertheless, the 10% current value growth registered at the end of the review period fell behind the 12% CAGR seen over the review period, due to increasing stagnation. Although there was still increasing demand for deodorants, stimulated by the rising number of people in urban areas who attached more importance to personal hygiene, the rate of growth slowed down compared with the review period.
Competitive Landscape
In 2013 Nivea Beiersdorf Turkey Kozmetik led deodorants with a 31% value share. This was followed by Unilever with a value share of 29%. Nivea Beiersdorf is present with its 8x4 and Nivea Deodorant brands and Unilever is present with its leading brands Rexona, Axe and Dove. The Rexona and 8x4 brands are very well-established, widely recognised by consumers, and available through almost all outlets. Although Nivea Deodorant is a newer brand compared with 8x4, it saw dynamic growth thanks to a high number of new product developments under this brand over the review period, such as Nivea Stress Protect in 2012.
Full Report Details at
- http://www.fastmr.com/prod/830317_depilatories_in_turkey.aspx?afid=101
Industry Prospects
Over the forecast period deodorants is expected to register a value CAGR of 4% at constant 2013 prices; slightly lower compared with the review period CAGR. The category still has good potential for growth, as only around 20% of the population used deodorants at the end of the review period. Deodorants are still regarded as luxury items rather than necessities by Turkish consumers. Other positive factors for growth will be rising urbanisation and increased interest in self-grooming.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Deodorants industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Deodorants in Turkey market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Deodorants in Turkey?
* What are the major brands in Turkey?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
DEPILATORIES IN TURKEY
LIST OF CONTENTS AND TABLES
Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2008-2013
Table 2 Sales of Depilatories by Category: % Value Growth 2008-2013
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Depilatories: % Value 2009-2013
Table 5 LBN Brand Shares of Depilatories: % Value 2010-2013
Table 6 Forecast Sales of Depilatories by Category: Value 2013-2018
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2013
Kopas Kozmetik Pazarlama San As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 4 Kopas Kozmetik Pazarlama San AS: Key Facts
Company Background
Production
Summary 5 Kopas Kozmetik Pazarlama San AS: Production Statistics 2013
Competitive Positioning
Summary 6 Kopas Kozmetik Pazarlama San AS: Competitive Position 2013
Executive Summary
Beauty and Personal Care Sees A Positive Performance in 2013
the Launch of New Products Stimulates Growth
Beauty and Personal Care Is Led by Multinational Companies
the Leading Distribution Channel Is Beauty Specialist Retailers
A Positive Performance Is Expected in the Forecast Period
Key Trends and Developments
Economic Conditions Positively Affect Beauty and Personal Care
the Most Important Growth Drivers Are Urbanisation and the Young Population of the Country
Multinational Companies Dominate the Market
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=830317&dt=t&afid=101
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
read full article