Although wipes continued to eat away at the share of cotton wool/buds/pads sold for personal use, the traditional use of cotton for removal of makeup and facial cleansing supported retail sales, particularly through health and beauty specialists. Some uses require a liquid product that is applied with cotton, which is difficult to replace when the liquid is the true desired product and the cotton is merely an applicator. For general wiping or makeup removal prior to cleansing, impregnated cosmetic wipes may not always suffice. Many users have a regimen and product family that they use, which underpins the staying power of cotton despite the competition from wipes. Declines in sales from 2010-2012 largely incorporate the share lost to wipes as the market is reaching a level of normalization as the two products begin to coexist.
Competitive Landscape
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Unilever remained the leading manufacturer of branded products in 2013 with a 34% value share, though share for the company was down slightly from 2012. Unilever's presence in the market is largely based on Its flagship brand, Q-Tips, which is well established as a "must-have" product for bathroom cabinets and has long been a household name in Canada.
Industry Prospects
Cotton wool/buds/pads is expected to remain relatively flat over the forecast period, with a CAGR of under 1% in volume and value (at constant 2013 prices). The market is forecast to reach C$69 million in constant value by 2018. Growth will be in line with the general population increase with sales supported by continued use of cotton in personal hygiene and beauty care regimens.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cotton Wool/Buds/Pads in Canada?
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Reasons to Get this Report
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
COTTON WOOL/BUDS/PADS IN INDIA
Euromonitor International
May 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018
Executive Summary
Demographic and Changing Lifestyles Drive Double-digit Growth
Changing Consumer Mind Set
Established Players Dominate Tissue and Hygiene
Increasing Penetration Through Traditional Outlets and Emerging Channels
Forecast Growth Looks Brighter
Key Trends and Developments
Affordability and Increasing Awareness Aids Growth
Online Retailing and Marketing Gaining Momentum
Global Player in Hygiene and Tissue To Expand Into India
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 8 Birth Rates 2008-2013
Table 9 Infant Population 2008-2013
Table 10 Female Population by Age 2008-2013
Table 11 Total Population by Age 2008-2013
Table 12 Households 2008-2013
Table 13 Forecast Infant Population 2013-2018
Table 14 Forecast Female Population by Age 2013-2018
Table 15 Forecast Total Population by Age 2013-2018
Table 16 Forecast Households 2013-2018
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 19 Retail Sales of Tissue and Hygiene by Region: Value 2008-2013
Table 20 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2008-2013
Table 21 Retail Sales of Hygiene by Rural vs Urban: % Value 2013
Table 22 Retail Sales of Tissue by Rural vs Urban: % Value 2013
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 30 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2013-2018
Table 31 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
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