In 2013, current value sales grew by 11% (and volume by 3%) as consumers continued to demand bleach products for general house cleaning and laundry uses. However, this growth was slower than most other categories in home care, indicating the declining popularity of bleach, particularly as surface care and laundry care products become more effective.
Euromonitor International's Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
BLEACH IN NIGERIA
Euromonitor International
April 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2008-2013
Table 2 Sales of Bleach: % Value Growth 2008-2013
Table 3 NBO Company Shares of Bleach: % Value 2009-2013
Table 4 LBN Brand Shares of Bleach: % Value 2010-2013
Table 5 Forecast Sales of Bleach: Value 2013-2018
Table 6 Forecast Sales of Bleach: % Value Growth 2013-2018
Hygiene Products Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Hygiene Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hygiene Products Ltd: Competitive Position 2013
Executive Summary
Increasing Sophistication and Growing Urbanisation Drive Growth
Performance in 2013 Rebounds Following Poor 2012
the 'big Three' Companies Are Being Challenged by Smaller Players
Modern Retail Channels Are Growing Share of Distribution
Strong Forecast Growth Is Expected
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Distribution of Home Care by Format: % Value 2008-2013
Table 13 Distribution of Home Care by Format and Category: % Value 2013
Table 14 Forecast Sales of Home Care by Category: Value 2013-2018
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources
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