(PRBuzz.com) August 27, 2013 -- The consumer health industry saw a flat performance in 2012 in current value terms. The slowdown of the economy did not have a significant impact on the performance at the overall level. When it comes to health, German consumers tend to value effectiveness before price. Despite an ageing population which benefits some of the categories, the high level of maturity of some of the biggest categories limited the growth potential of consumer health at the overall level. The 2012 performance is very...
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Full Report Details at
- http://www.fastmr.com/prod/671504_consumer_health_in_germany.aspx?afid=101
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
CONSUMER HEALTH IN GERMANY
Euromonitor International
August 2013
LIST OF CONTENTS AND TABLES
Executive Summary
Market Saturation Limits Growth Opportunities in 2012
Vitamins and Dietary Supplements Loses Out, Whilst Sports Nutrition Booms
Multinationals Continue To Lead Consumer Health
Internet Retailing on the Rise
Less Rosy Future of Consumer Health Expected
Key Trends and Developments
New Economic Crisis Has Not Reached Germany (yet?)
Changing Roles and Organisational Forms of Chemists/pharmacies in Germany
Brands Need Constant Innovation in Order To Thrive (or at Least Survive)
Increasing Number of Negative Media Reports About Self-medication Products
Growing Fitness Trend Boosts Demand for Sports Nutrition Products
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 2 Life Expectancy at Birth 2007-2012
Market Data
Table 3 Sales of Consumer Health by Category: Value 2007-2012
Table 4 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 5 Consumer Health Company Shares 2008-2012
Table 6 Consumer Health Brand Shares 2009-2012
Table 7 Penetration of Private Label by Category 2007-2012
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 10 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Sources
Summary 2 Research Sources
Atlantic Multipower Germany GmbH & Co Ohg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 3 Atlantic Multipower Germany GmbH & Co oHG: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Atlantic Multipower Germany GmbH & Co oHG: Competitive Position 2012
Bayer Vital GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 5 Bayer Vital GmbH: Key Facts
Summary 6 Bayer Vital GmbH: Operational Indicators
Company Background
Production
Summary 7 Bayer Vital GmbH: Production Statistics 2012
Competitive Positioning
Summary 8 Bayer Vital GmbH: Competitive Position 2012
Boehringer Ingelheim Pharma GmbH & Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 9 Boehringer Ingelheim Pharma GmbH & Co KG: Key Facts
Summary 10 Boehringer Ingelheim Pharma GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 11 Boehringer Ingelheim Pharma GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 12 Boehringer Ingelheim Pharma GmbH & Co KG: Competitive Position 2012
GlaxoSmithKline GmbH & Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 13 GlaxoSmithKline GmbH & Co KG: Key Facts
Summary 14 GlaxoSmithKline GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 15 GlaxoSmithKline GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 16 GlaxoSmithKline GmbH & Co KG: Competitive Position 2012
Hexal AG in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 17 Hexal AG: Key Facts
Summary 18 Hexal AG: Operational Indicators
Company Background
Production
Summary 19 Hexal AG: Production Statistics 2012
Competitive Positioning
Summary 20 Hexal AG: Competitive Position 2012
Johnson & Johnson GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 21 Johnson & Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 22 Johnson and Johnson: Competitive Position 2012
Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 23 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
Summary 24 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
Company Background
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